L'Oreal Paris fights for Ovarian cancer research
Renee Minus White | 4/12/2011, 4:34 p.m.
More than 30 years ago, L'Oreal Paris coined the phrase "Because I'm Worth It" to celebrate a woman's worth and self-esteem. In 1997, as an extension of this sentiment, they began raising money and awareness in the fight against ovarian cancer. Over the past 11 years, L'Oreal Paris has offered hope to tens of thousands of women afflicted with ovarian cancer and has helped raise in excess of $14 million to advance research, increase awareness and ultimately find a cure. This disease claims the lives of nearly 15,000 women a year.
To help raise funds, L'Oreal Paris offers the Color of Hope Cosmetics Bag and a Hope Necklace. The Color of Hope Makeup Collection includes key products for eyes, lips and nails. The collection is based on the universally flattering shade of mauve with vibrant teal packaging accents. The color symbolizes ovarian cancer awareness. Together, these shades represent strength, hope and inspiration.
With every purchase of the Color of Hope Cosmetics Bag, L'Oreal will donate $5 to the Ovarian Cancer Research Fund (OCRF).The collection is available for $25 plus shipping and handling at L'Oreal Paris retail stores, while supplies last. Phillip Grangi, recipient of the 2008 Swarovski Award for Accessory Design, designed the L'Oreal Hope Necklace. This fine necklace features double eternity rings that are made of cubic zirconia set in sterling silver. One ring is worn for remembrance and one ring symbolizes hope for the future. The Hope Necklace will be available for $29.95 at www.lorealcolorofhope.com. The company is proud to further its ongoing commitment to women's health and the fight against ovarian cancer. It aims to empower women to feel confident and beautiful both inside and out. L'Oreal Paris has executed several programs to raise awareness, educate women about the disease and its symptoms, and support survivors. Hope begins with you. Happy Thanksgiving.