Red Dress'10 Heart's Truth Show
Renee Minus White | 4/12/2011, 5:30 p.m.
The Red Dress is the centerpiece of The Heart Truth, a nationwide awareness campaign that warns women about heart disease. Since The Heart Truth created and launched the Red Dress as the national symbol for women and heart disease awareness in 2002, millions of women have been inspired to take action to lower their risk for heart disease. Their fall/winter 2010 collection was yet another well-attended smash hit!
Heart disease is the No.-1 killer of women. There are four things you can do to enjoy a healthy heart: 1) eat right. 2) Be physically active. 3) Don't smoke. 4) Maintain a healthy body weight.
The selection of dresses on the runway is available for public bidding at www.clothesoffourback.org through March 5. Auction proceeds will benefit the Foundation for National Institutes of health on behalf of The Heart Truth in support of women's heart health awareness and research. Diet Coke, Swarovski, Tylenol and St. Joseph Aspirin sponsor the show.
The fashion and entertainment industries have been critical to the campaign's success. To date, more than 60 design houses and 107 celebrities have participated in the Red Dress Collection fashion shows. Women across America have paid attention to the campaign's collaboration with the fashion industry. The show has contributed to a double-digit percentage increase in awareness among women that heart disease is their No.-1 killer.
This season, the show was very entertaining. It's always exciting to see the stars in real life, and the fashions were fabulous. "American Idol" winner Jordan Sparks modeled a Badgley Mischka design. Business woman/designer Kimora Lee showed off Kouture by Kimora. Actress Raven-Symone strutted down the runway in a Tadashi-Shoji gown. Robin Roberts, co-anchor of ABC's "Good Morning America," looked simply stunning in a J. Crew style.
Even though there has been success with the campaign, there is still a problem. The real danger is that millions of women still underestimate their personal risk, and the impact can be devastating. For example, being overweight and having high blood pressure increase risk fourfold, and having three of more risk factors increase risk tenfold. As a woman, you have tremendous power to reduce your risk of heart disease and lead longer, healthier lives. It's also very important to talk to your doctor about taking action to protect your heart.