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Summer beauty: Natural body care for dry skin

Renee Minus White | 4/12/2011, 4:37 p.m.
Just in time for summer's toes and feet, Sheree Fletcher introduces Whoop Ash, a natural...
Summer beauty: Natural body care for dry skin

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Summer beauty: Natural body care for dry skin

Just in time for summer's toes and feet, Sheree Fletcher introduces Whoop Ash, a natural body care product featuring white honey. With a resourceful, creative and innovative spirit, she's a mother, fashion designer, artist, former wife of superstar Will Smith and current wife of ex-NFL star, now pastor Terrell Fletcher.

"We are excited to launch this dry-skin-relieving body butter made with tough love," said Fletcher. "It's also a longer-lasting, heavily concentrated daily moisturizer for the body, created specially with people of color in mind." It's also rich and has a delightful, light fragrance.

Whoop Ash is a luxurious, rich body butter that can be used year-round and is a 99.9 percent natural emollient. Its main ingredients include white honey, mango and shea butter, and grape seed and coconut oils. Created by Sheree Fletcher for Sheree Elizabeth, LLC, Whoop Ash is sold exclusively online for $19.95 plus tax at www.WhoopAsh.com.

Several famous actresses enjoy using Whoop Ash. "I love the richness and thickness of Whoop Ash. We live in a windy climate and I gotsta Whoop some Ash on my knees, ankles and elbows every morning," stated actress Tisha Campbell-Martin.

"We love it! Smells so good and works. I know I have the ashiest kids ever. Great product," said actress Holly Robinson Peete.

"My skin gets extremely dry during various times of the year in the California desert. What I love about Whoop Ash (other than its name) is that it leaves my skin very moisturized without that greasy residue. It's wonderful," noted Shaun Robinson, co-host of "Access Hollywood" and author of "Exactly as I Am."

Reading Sue Monk Kidd's bestselling "The Secret Lives of Bees" inspired Fletcher to learn more about the tremendous healing properties of honey in 2002.One of the most important lessons was that honey is a humectant, which means it has the ability to attract and retain moisture. White honey has a particularly rich, smooth and creamy texture, not unlike icing on a cake. With that knowledge, Sheree decided to combine trusted, proven ingredients with white honey to create a body care product to retain and replenish the skin. After more than six years of research and working with chemists, the formula for Whoop Ash was perfected.

According to friends with discriminate tastes, the body butter helps restore suppleness back to your skin. Its application lasts all day, shields and protects against harsh weather conditions, brings dry, dull skin back to life, and soothes and softens rough areas. Whoop Ash is truly an experience. It melts on your skin, leaving a radiant glow.

"I wanted to create a product I would use as a customer myself. I wanted to offer an excellent product in a fun way," said Sheree.