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Celebrities Weigh in On Ne-Yo and the Future of Motown

Harlem Arts Alliance Presents | , Souleo | 8/20/2012, 1:04 p.m.
Celebrities Weigh in On Ne-Yo and the Future of Motown

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Media Legend, Vy Higginsen Aims to Save the Music with "Sing, Harlem, Sing!"

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Celebrities Weigh in On Ne-Yo and the Future of Motown

When Motown is mentioned most people want to strike a glamorous pose like The Supremes or literally start "Dancing in the Street" to the sounds of Martha & the Vandellas. Such was the case during "A Tribute to the Music of Motown" presented by Harlem Arts Alliance member Carnegie Hall at the Stern Auditorium/Perelman Stage. The homage was produced by Chew Entertainment's Harlem native Ray Chew and Vivian Scott Chew.

The event had perfect timing being that Motown recently appointed singer-songwriter, Ne-Yo as their Senior VP of A&R in an effort to advance the label. However, before looking forward the concert took it back with Ray Chew's opening cover of "Get Ready." The rollicking energy of the latter tune was maintained by Melba Moore's medley of The Supremes hits. Paul Schaeffer performed "Love is Here and Now You're Gone," and well, the weather was nice.

Many of the evening's performers such as Martha Reeves attest that Harlem was a rite of passage during their beginning years, where they mastered the presentation skills taught to them by Motown legend, Maxine Powell. Powell co-founded the label's artist development unit in the 1960's and helped groom virtually every act on the roster. While most modern record companies forsake Powell's work in the quest to generate hits, she hopes that Ne-Yo avoids such trends. "Singers do what they know how to do but some of them I don't understand what they're saying. I teach staying power and I don't get the credit that I should" she notes.

Perhaps Powell's handler, a man who claims to be "Roderick Spencer," also feels that she deserves more since he initially tried to charge me $20 to interview Powell. He then had the audacity to request that a nearby fan pay for a picture with her. I was appalled at Spencer's unprofessional demands. Hopefully ethics is something that Ne-Yo will also instill in his team since a negative entourage can hinder an artist's success.

With that incident behind me, I headed to the VIP reception area where Moore expressed her hopes that, Ne-Yo will offer business insight to veteran stars. "We have a whole new set of ideas in terms of entrepreneurism so they can advise us now. This is how you meld the old with the new," she says.

While holding a teddy bear inspired by her hit, "Come and Get These Memories," Reeves stated that in order for Ne-Yo to make an impact he will need to bring back live musicians. "Musicians made the songs. Anybody can sing it but the music is what's important. You can't get that from a synthesizer."

For Dennis Edwards of The Temptations, the key is artist development, especially concerning style. "We were taught to be clean every time you saw us. It looks better that way when you're in the arts." On that note, Ne-Yo may want to employ the expertise and wisdom of Powell as he aims to revitalize the label. But I'm pretty sure it'll cost him more than $20.

Souleo Enterprises, LLC is the umbrella company that creates and produces entertaining, empowering and informative media and philanthropic projects by founder, Souleo.

This article is courtesy of our partner The Harlem Arts Alliance

The Harlem Arts Alliance is a not for profit arts service organization celebrating 10 years of service to a prestigious list of members such as the Apollo Theater, the Greater Harlem Chamber of Commerce, Columbia University, Harlem Stage (Aaron Davis Hall) and over 850 more cultural/arts institutions and individuals. The weekly column, Harlem Arts Alliance Presents: On the "A" w/Souleo, covers the intersection of the arts, culture and entertainment in Harlem and the greater NYC area.

For more information on HAA please visit: www.harlemaa.org

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