New website aims to help Black consumers save money, shop smart and spend wisely
10/2/2012, 4:04 p.m.
ATLANTA, Georgia (October 1, 2012) - It is interesting to note that when you view the great majority of websites that target African Americans, they focus on four top categories: news, fashion, entertainment and celebrity gossip. If entrepreneur Cheryl Munson has her way, that's about to change.
"We, African Americans, represent a huge market. We spend upwards of a trillion dollars annually. But where's the Suze Orman or Clark Howard for us?" Munson asks. "We need an online resource to help us make smart purchasing decisions with our hard-earned dollars. Now more than ever."
The Best Black Buys.com website weds consumer information with lifestyle content. Unlike sites that solely focus on coupons and deals, Best Black Buys.com incorporates related articles, useful shopping and consumer tips, along with advice and solutions for everyday life challenges. The site features over 16 page categories, with articles that focus on important topics for African Americans, ranging from health to home, education to entertainment, finances to legal affairs, books to beauty and more.
For example, on the "Our Homes" page of the website an article focuses on ways to cut utility and energy bills down-to-size. On the "Auto" page, content focuses on ways to keep an older car in tip-top shape. On the "Our Health" page, website visitors find information on how diabetes can lead to additional health risks, such as cardiovascular disease --- the number one killer of African Americans, and preventive steps to take. There are also "how to" articles on home repairs and improvements to help save money.
Future plans include the introduction of an "Ask the Experts" page, where African American experts from a broad range of categories will provide website visitors with answers to questions, tips and advice on everything from money matters to education, jobs and entrepreneurship, to health, love and faith.
Munson, Founder and CEO of Best Black Buys.com, is an award-winning advertising industry veteran with a 25+ year track record. Now she brings her wealth of experience in making major national brands successful to the launch of Best Black Buys.com.
Like all entrepreneurs, Munson understands the complexities and challenges that lie ahead in making the venture successful. "Black start-ups are always challenged because they lack capital and investors. There are countless mainstream websites that launch with millions behind them before they even take the website live. This enables them to literally buy their way into the marketplace. African American entrepreneurs rarely enter any marketplace --- online or brick and mortar with that advantage," says Munson.
"Advertisers want you to have hundreds of thousands of site visitors before they even consider you as worthy of their advertising dollars. That's our big challenge right now --- getting site visitor traffic so we can get the numbers we need to bring in advertisers. I hope that people get behind Best Black Buys and support us by simply visiting the website and encouraging others to do so. Our goal is to continue to provide a wealth of free information to make life better for all of us."
The website is now live and available to view at: http://www.bestblackbuys.com