Jackets top bikinis for cover-up chic
Renee Minus White | 8/29/2013, 10:19 a.m. | Updated on 8/29/2013, 10:19 a.m.
For the last week of summer, take a cue from the Miami Swim runways, where jackets are topping bikinis and one-piece swimsuits. It’s a great look for walking on the beach or boardwalks, especially with the evenings getting cool. However, if you’re someplace hot, then it’s a look that’s chic and cool. In Miami, BCBGMAXAZRIA’s swimwear show was sizzling with style.
Max Azria broke new ground when he launched BCBGMAXAZRIA. The company has redefined the designer category with innovative, high-quality clothing at contemporary price points. With the overwhelming success of his women’s ready-to-wear line, Azria ultimately evolved BCBGMAXAZRIA into a complete lifestyle brand for women, with swimwear, evening dresses, footwear, handbags, small leather goods, watches and more. His wife joined the company as a creative director.
With critically acclaimed collections, a loyal following of Hollywood’s top celebrities and a strong worldwide presence, this company has become one of the hottest names in the fashion industry. Continuously reinforcing its position in the market, they create a highly sophisticated advertising campaign each season with world-renowned photographers, stylists and models.
Striving to consistently evolve their vision, the company was built upon the success of the family’s ready-to-wear line for women and expanded their offering to include a more exclusive collection for their customers. This fashion-forward swimwear collection provides them with a perfect platform to share another facet of their artistic vision. They are showcasing a more elevated and directional line. For spring-summer 2014, the look is more elaborate in construction and created in the finest fabrications.