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Ripping Rick Ross and Reebok

David Goodson | 6/20/2013, 11 a.m.
Ripping Rick Ross and Reebok

Ross also has a message for his female fans: "I just want to reach out to all my queens that are on my timeline, all the sexy ladies, the beautiful ladies that have been reaching out to me with the misunderstanding: We don't condone rape, and I'm not with that." A few days later via Twitter, he offered, "I don't condone rape. Apologies for the lyric interpreted as rape. Apologies to my many business partners, who would never promote violence against women."

One of those partners is Reebok. Last week, the group Ultraviolet delivered a petition of 72,000 to the Reebok NY flagship store calling for the brand to sever ties with Ross as a spokesperson. This week, the group increased the pressure by adding more than 150 survivors of sexual assault to the table in an open letter to Reebok demanding Ross' removal for what they took as bragging about drugging and raping a woman and for his subsequent non-apologies that blamed everyone but himself for the controversy.

To accompany the new letter, Ultraviolet members have launched a combined phone, Twitter and online ad push targeting the company with upwards of 10,000 calls into Reebok (with over 8,500 already made), tweets to @Reebok (with more than 2,000 already sent) and a Facebook ad and comment campaign targeting Reebok customers.

"As a survivor of rape, I'm appalled with Reebok's use of their brand to promote rape, and I am fed up with being told what counts or does not count as rape by both Reebok and Rick Ross," said Wagatwe Wanjuke, the author of the letter who works on reproductive health issues in New York City. "We will not give up until Reebok drops Ross, and we urge them to issue an apology to their customers and to survivors of rape who have been hurt by their brand's message."

How ironic is it that his last CD was titled "God Forgives, I Don't" and that the Teflon Don offered an apology? Looks like Reebok may have great arch support, but your Achilles heel, the almighty dollar, is exposed, my dude. Even bosses have a code.

Over and out. Holla next week. Until then, enjoy the nightlife.