For Nov. 2013: Vintage Heartland lingerie line
Renee Minus White | 10/3/2013, 2:25 p.m.
Lovely lingerie is always welcome in a woman’s wardrobe. For spring 2013, the trend is lingerie with vintage details such as soft styles with lace and ruffles in pretty pastel colors. Kate Liegey, a New Yorker with over 20 years of design experience, will launch a new lingerie website in November 2013. She’s the founder of Vintage Heartland, and she created a new lingerie collection for women who are looking for something special in their sleepwear.
Vintage Heartland presents a fresh, new look in a collection of beautiful bras, panties, sleepwear and loungewear at affordable prices. “I grew up in the country. To me, there’s something so romantic and classic about the entire country scene, including the way women dress,” said Liegey. “I wanted to explore that theme and take the stereotypical idea of lingerie and flip it on its head.” When designing her lingerie, her goal was to create something completely different and inspiring.
Originally, Liegey wanted to pay a tribute to her Southern hometown with her designs. “In my day-to-day work life, I split my time between Nashville and New York City. I’m constantly influenced by both cities, and wanted to combine my love for both into one line,” she remarked. “I’m equally a city and country girl.”
If you look at her designs, you’ll notice dainty details inspired by country music and a country lifestyle, along with vintage undertones. There are also noticeable pieces that you can wear every day, making each piece a practical and fun purchase for the city girl, too.
In addition to launching Vintage Heartland, Liegey’s background includes stints working with Ralph Lauren and Tommy Hilfiger. She has also worked as a project manager for several celebrity lingerie labels throughout her career.
Vintage Heartland also prides itself on its hometown values. The line focuses on women who have a natural look and supports the belief that beauty is what you are born with, curves and all.
The company’s mission is to give back to the farming community. The company donates a portion of its profits to the “No Farms No Food” campaign with American Farmland Trust. All of their catalogues and marketing videos are photographed on a working farm.
For Liegey and Vintage Heartland, the next step is to build the brand in both New York and Nashville. “A store in Nashville is in the works,” said Liegey. “We are really working to promote the brand’s hometown values and charitable mission.”