Face it! Beauty online is DooBop

Renee Minus White | 8/21/2014, 5 p.m.
For multiethnic women, DooBop specializes in brown skin tones and textured hair.
Doobop cofounders Jodie Patterson and Benjamin Bernet

Are you ready for a beauty e-tailer? For multiethnic women, DooBop specializes in brown skin tones and textured hair. This company is approaching beauty in a groundbreaking way.

DooBop was cofounded by Jodie Patterson and Benjamin Bernet. Chief creative officer Patterson is the owner of the boutique beauty line Georgia by Jodie Patterson. CEO Bernet has spent the past decade at L’Oreal as a senior marketing executive for brands such as Kiehl’s and Giorgio Armani Beauty. “Beauty is becoming more diverse, global, individual and colorful,” said Patterson. “The cookie-cutter vision of beauty doesn’t apply anymore.”

For women of color, this online beauty company offers a highly personalized, interactive space to embrace their beauty. The site features carefully edited and handpicked prestige product selections from all over the world. You will also find personalized online beauty consultants, expert content and superior service. The company provides free shipping for every order, free returns and a sleek, clean website design for an optimal customer experience. Every order includes free samples to introduce you to new products. Orders come packaged in trendy, reusable organic cotton pouches.

From the onset, DooBop will donate $1 for every order made on the site to fund Community of Unity, a New York-based charity that identifies high-need New York city public schools that lack essential student-support programming and fills those gaps as needed.

Their in-depth consultations will suggest tailored product recommendations and beauty regimens based on skin type and hair texture. Patterson and her team consider brands that are not specifically marketed to an ethnic consumer, but perform well on brown skin tones and textured hair. The company offers such brands as Absolution, Ahava, Caudalie, Comfort Zone, Ethnic Paris, Fashion Fair, Free Your Mind, Georgia by Jodie Patterson, Hapsatou Sy, HIPP X RGB, IMAN Cosmetics, Jabonera Marianella, Lamik, Leonor Greyl, NCLA, Nuhanciam, Phyto Specific, Pretty Peaushun, Rahua, RMS Beauty and Sachajuan.

It has also introduced Team Beauty as it’s on-site panel of celebrity hair, makeup, skin and health experts. Keith Campbell, Cynde Watson, Angie Parker, Sherwin Parikh, Elizabeth Owusu and Jeannette Bronee bring their own professional expertise through how-to videos and Q&As to provide simple, yet innovative, solutions to tackle everyday beauty dilemmas.

“We found the best beauty and health gurus in New York,” stated Bernet. “They each have a keen voice to speak directly with our customer. These folks are the ones to watch in global beauty.”

Bethann Hardison, a veteran of the beauty and fashion worlds and a champion for diversity in both industries, sits on the advisory board. “For women of color, beauty goes beyond ‘How do I look?’” commented Patterson. “It’s a nod to heritage, but most importantly, being beautiful is a lifestyle. Women today want to be beautiful and successful. DooBop allows us to edit and personalize beauty in our own way.”