Online: And sew on
Renee Minus White | 8/28/2014, 2:06 p.m.
Do you want to learn how to sew? Nov. 8, you can participate in sewing lessons online with “The Sewing Party.” It’s the first ever online, all-day sewing and crafting event. You will enjoy a fun-filled day of immersing yourself in more than 30 interactive, fun and innovative classes that will be taught online by leading bloggers and education experts.
“The Sewing Party” is about connecting, crafting and creating. Sponsored by Burda Style, Etsy, Husqvarna Viking, Jo-Ann Fabric and Craft Stores, PFAFF and Singer, the classes will be available on the day of the event and for an additional 90 days. The program will also feature topics for every creative passion, such as home decor, fashion sewing, quilting, upcycling, costume design and more. To see a full schedule of classes, read teacher biographies and register (a $40 fee), visit www.thesewingparty.com.
“We want to engage the next generation of sewers and crafters where they live, and that’s online,” said Katrina Helmkamp, CEO of SVP Worldwide, whose company spearheaded “The Sewing Party.” It’s the world’s largest consumer sewing machine company and is the source of Singer, Husqvarna Viking and PFAFF sewing machine brands.
In recent years, the do-it-yourself and sew-it-yourself movements have not only taken the creative world by storm but also have dramatically widened their size and scope. As these movements attract a new generation of sewers and crafters to the wonderful world of self-expression, programs are customized, increasing the value and appeal of handmade crafts.
At “The Sewing Party,” you can pick and choose the classes that are right for you. Create “Throw Pillows with Pizzazz,” refresh your skills with “Sewing Machine Basics,” make a “Hand-Dyed Baby Rattle,” craft the perfect “Strips and Brick Quilt,” learn “Bra Making with Madalynne” or participate in the more than 30 classes for a full 90 days after the event.
One of the headline sponsors, Etsy, shared its strategy and excitement about joining: “Etsy is a place for makers and creators to build independent businesses on their own terms, and we encourage aspiring creative entrepreneurs to explore our global marketplace,” commented Kimm Alfornso, manager of seller development at Etsy. “‘The Sewing Party’ celebrates all things DIY, and we’re joining to share tips for starting a shop, as well as inspiring stories of artisans and crafters who are making money selling their goods to shoppers from around the world.”