On the “A” w/Souleo: Why Danny Glover continues to support Venezuela

Souleo - | 3/31/2014, 12:28 p.m.
Danny Glover advocated for the Afro-descendant population in Venezuela; new event addresses stereotypes about Guyana; plus a new luxury packaged ...
Danny Glover and Voza Rivers Copyright Mel Wright Photography

There are also new perspectives emerging on how to promote and distribute music. From Jay-Z partnering with Samsung to give away 1 million copies of his latest album to Beyonce’s “surprise” exclusive iTunes release to now music production team, Soulfinger’s Life, Love & Passion high-end album. Soulfinger’s project features recording artists such as Leela James, Syleena Johnson, Martin Luther, Kathy Sledge and more covering mostly obscure tunes from the late 1960’s to the mid-1970’s.

But you won’t find this album available in digital form on iTunes or Amazon or in physical retail stores. It is released exclusively on Kickstarter in leather luxury packaging as a limited time only, hand-numbered collector’s item. Traditionally Kickstarter has been used to raise funds for non-existing products or services. But the Soulfinger team has upended that approach to bypass fundraising and leverage the popular site as a distribution and test marketing platform. They believe this can be the start of a potential game-changer on the amount of dollar value music can command when presented in a unique package.

Soulfinger-Life, Love & Passion luxury packaging

Courtesy of Soulfinger

Soulfinger-Life, Love & Passion luxury packaging

“The music industry has little to no variety on pricing,” said Chris Hofbauer, co-founder of Soulfinger. “Instead of selling a maximum number of units we are aiming to limit what we’re offering to something exclusive, limited in numbers, very valuable and at a higher price-point than usual. The old model is broken and people are getting more and more creative about how to release music.”

The weekly column, On the “A” w/Souleo, covers the intersection of the arts, culture and entertainment scene in Harlem and beyond and is written by Souleo, founder and president of event/media content production company, Souleo Enterprises, LLC.