Hip-hop, Source360 take over Brooklyn
Nayaba Arinde | 9/18/2014, 10:54 a.m.
“Get ready for the biggest hip-hop weekend in Brooklyn,” said L. Londell McMillan, owner of The Source magazine and founder of this weekend’s mega Source360 event.
The reclamation of hip-hop from the grips of ratchetness, money-focused debauchery and sexually exploitive divisiveness is one of the many motivations behind McMillan’s Source360 event. In the heady Downtown Brooklyn, which encompasses the Barclays Center, Habana Outpost, Milk River Lounge, Brooklyn Moon, Frank’s Lounge and Long Island College. Folks already know that the Wu-Tang Clan “ain’t nuttin’ to [mess] with,” so when they take the stage for their reunion show, “people get ready,” said McMillan, beaming. “Here you have an iconic brand presenting a fresh and innovative event, where hip-hop meets hipster.”
He states that his NorthStar Group and The Source are hosting their inaugural SOURCE360 Expo, a three-day expo, conference, concert and festival covering all channels related to art, music, fashion, film, sports, dance, tech, gaming and digital media. The SOURCE360 Expo will provide attendees with access to top industry leaders, influencers, enthusiasts and brands.
McMillan said that this weekend’s event is where creative artists and artistic activists will collide, right in the heart of Brooklyn’s cultural district.
He determines that the series of events will mark milestones in the global culture and is a testament to how hip-hop has inspired innovation and permeated every aspect of popular culture and creativity. Panel discussions, performances, art exhibits, film screenings, tech summits and more will enliven and entertain attendees, offering both a retrospective and glimpse into the future of hip-hop across various channels as well as the community-at-large.
Over the three days, attendees can find themselves at events at places like the Brooklyn Academy of Music, the Barclays Center and Long Island University and throughout the Brooklyn Cultural District. Industry and community leaders such as Run-DMC, Wu-Tang Clan, Sean “Diddy” Combs, Common, Spike Lee, Danny Simmons, MC Lyte, Brandon Martinez, Brooklyn Borough President Eric Adams and others are expected to make appearances. A full-scale reunion concert with the Wu-Tang Clan is set for the Barclays Center Saturday, Sept. 20.
Celebrating The Source’s 25th anniversary, McMillan predicts that this weekend’s affair will be “an exciting and unprecedented opportunity to showcase how innovative and diverse hip-hop is locally and globally.”
The founder of SOURCE360 says, “We are honored to bring this total market experience to the community and hope that it will inspire and embolden people to innovate, network, unite and create more positive contributions to the world.”
Meanwhile, as he pushes the hip-hop mainstay magazine, McMillan adds, “The Source continues to grow and evolve by leaps and bounds. The digital and social media platforms increased more than 300 percent over the past six months. The brand continues to curate authentic, edgy and socially responsible hip-hop content on a local and global scale.”