Prince to donate proceeds from 'Rally 4 Peace' concert to NAACP

Natasha Ashby | 6/4/2015, 4:35 p.m.
Grammy-award winning artist Prince is donating proceeds from his "Rally 4 Peace" concert to the NAACP's ACT-SO program in Baltimore.
Prince L. Toomer

Grammy-award winning artist Prince is donating proceeds from his "Rally 4 Peace" concert to the NAACP's ACT-SO program in Baltimore.

The surprise concert, "Rally 4 Peace," was announced following Freddie Gray's death and all the unrest that came after. The total amount to be donated is undisclosed.

“The NAACP is both humbled and delighted to receive such a generous donation from such an iconic musical figure" said Cornell William Brooks, President and CEO of NAACP. "Prince is an artist that not only makes us think, but also inspires us to act. Our Association is beyond grateful for this tremendous gift. Young people throughout the city of Baltimore will grow stronger and go further in school and in life because of this donation. We look forward to working with Prince on future endeavors.”

Larry Brown Jr., NAACP National ACT- SO Director appreciates Prince's donation.

“We are tremendously grateful for Prince’s thoughtful and benevolent gift," he said. "We continue to applaud and uplift his desire for social change, justice and peace in every community, particularly communities of color. The momentous 'Rally 4 Peace' marked the resurgence of a movement that unites arts and activism."

Prince's new song, aptly titled, "Baltimore" addresses issues of police brutality. "Does anybody hear us pray, for Michael Brown and Freddie Gray," he asks in the lyrics.

Report indicate that NAACP's ACT-SO was one of several recipients of the proceeds. Others include Youth Works and OneBalitmore program.

The NAACP's ACT-SO is an achievement program designed to recruit, stimulate, and encourage high academic and cultural achievement among African-American high school students.

Students compete throughout the year in a series of regional competitions all coming together in the 37th annual ACT-SO competition in Philadelphia on July 9 through 12 during the 106th NAACP Annual Convention.