Black-owned sneaker company aims to put entrepreneurs on the right foot
AmNews Staff Reports | 5/19/2017, 3:12 p.m.
Sneakerscustom.com is a new, innovative way to generate income for schools, organizations or anyone with aspirations of making their own sneaker brand.
Owned by entrepreneur Tariq Edmondson, the first product launched is a beautiful black canvas sneaker with red & green trim that's an instant eye-catcher. Inspired by the design of the Converse Chuck Taylor, the Red, Black & Green sneaker is quickly becoming a favorite for conscious African-Americans in the USA, Caribbean and even the United Kingdom.
“My inspiration came about a year and a half ago, I saw all of the other big sneaker companies, and thought that a sneaker product featuring the red, black and green would make an impact,” Edmondson explains.
The company has created an innovative distribution pipeline by selling direct to wholesalers and consumers via the website. The Sneakerscustom.com wholesale program features a low-cost system for other entrepreneurs to get involved in a fast growing business. The wholesale program offers 50 custom sneakers for $1,000 USD. Each sneaker retails for $40 USD, which allows the wholesaler to make a profit of $20 USD per pair.
“We’re helping to empower organizations in the community with our sneakers, which in turn generates income and pride back to the community,” said Edmondson. “I’ve had calls from all over; Malaysia, Brooklyn, Dallas, Florida, Washington, Detroit, Chicago, even California. Plus, the website has received requests from Germany, The Netherlands, Canada, France, and Jamaica.”