NAACP Poll Reveals How Black Voters Cast their Ballots

NNPA Newswire Staff Report | 12/14/2018, 9:41 a.m.
With voter fraud and voter suppression the talk of the midterms, the Advancement Project at the NAACP national office joined ...

Henry Fernandez, Principal, African American Research Collaborative, said, African American voters “are the backbone of the progressive vote in America and were essential to the blue wave that transformed American politics.”

“In particular, Black women are a powerful political force with high turnout and unified vote choice that consistently and overwhelmingly supports progressive change,” Fernandez said. He continued, “Black voters and other voters of color have reacted strongly against Trump but also against the Republican party as it embraces Trumpism. This was demonstrated in the 2018 midterms, as a majority of white voters supported Republican candidates, but Democrats won across the country as voters of color turned out in record numbers.”

Further, the past mid-term election cycle has shown the power of communities of color in particular, and their desire to engage when people think they are apathetic, said Judith Browne Dianis, the executive director of the Advancement Project at the NAACP’s national office.

“People of color turned out and were engaged. Voters of color are poised to seize our power and Advancement Project’s national office and our allies are readying for the next big thing – 2020 – to make sure our vote is protected; to ensure our elections are free, fair and accessible. This polling suggests that people want action, change as it relates to racial profiling, immigrant justice and, really, respect,” Dianis said.

“We are making sure this happens by working with partners on the ground and using this research to inform our collective strategies and work toward a more diverse and just democracy.”

Also, the 2018 American Election Eve Poll provided further evidence that America is anything but post-racial, said Professor Ray Block, Jr., of University of Kentucky’s African American Research Collaborative.

“Identity-group considerations continue to shape the political landscape and guide the thoughts and actions of voters,” Block said.

“The outcomes of the 2018 midterms confirm that African Americans turned out in strong numbers to support candidates who backed progressive issues, and candidates who seek (re)election in 2020 should remember the lessons learned from this past election.”

Also, what the latest poll and previous research underscores is that, in order to reach Black voters, “we must be explicit about our issues and specific in communicating directly with black voters,” said Jamal R. Watkins, the NAACP Vice President of Civic Engagement.

“The NAACP recognized that in order to reach the infrequent Black voter, we must be specific in our language, issues and our relational organizing strategies,” Watkins said.

“The NAACP engaged in a national campaign targeting Black voters via cutting edge messaging, analysis and outreach utilizing the entire spectrum of traditional canvassing and phone banking to digital and text messaging platforms – this showed in the record number who made it to the polls.

“No longer can the Black vote be ignored or disrespected or taken for granted.”

View the complete poll here.