Starz loss of Optimum ‘Power’

David Goodson | 1/4/2018, 8:34 p.m.
Here’s why ear hustling goes wrong. You get the story twisted. All I overheard was snowstorm and loss of power.
"Power" on Starz

Here’s why ear hustling goes wrong. You get the story twisted. All I overheard was snowstorm and loss of power. No need to trip. I get off at my station and hit the nearest drugstore, making sure batteries and candles and were on deck.

Check the news later to find that it’s not a loss of power. Nahh, it’s We’ve lost “Power!”—Ghost, Tommy, Kanan and Taha! Huh?

Well it appears that the parent company that owns Optimum, called Altice, and the Starz Network, carriers of the show, could not reach a financial medium.

“We are focused on providing the best content experience for our customers and continually evaluate which channels meet their needs and preferences relative to the cost of the programming imposed by content owners,” Altice USA said in a statement. “Given that Starz is available to all consumers directly through Starz’s own over-the-top streaming service, we don’t believe it makes sense to charge all of our customers for Starz programming, particularly when their viewership is declining and the majority of our customers don’t watch Starz.”

Starz responded, “Altice has shown an unwillingness to negotiate in good faith to the detriment of our shared customers, and they have removed STARZ from their platform. We remain available to discuss a fair and reasonable agreement that will serve the interests of our loyal subscribers.”

Executive producer, co-creator and co-star of the show, Curtis “50 Cent” Jackson, expressed his mounting frustration. “Optimum doesn’t think ‘Power’ is good enough after all the success of the show. The numbers are great; I guess it’s the wrong color faces in the picture again.”

He added, “I was trying to bring the show back early this year—now this. You have to call in to Optimum. They are holding up your show. ‘Power!’ Make your voice heard. Call 844-71-STARZ and go to KeepSTARZ.com #KeepSTARZ. If you have Optimum for your cable provider—No more ‘Power’ for you!”

It is one of the most popular shows on television, and the cast and crew are currently in production for its highly anticipated fifth season. With news of the network difficulties disclosed to the public, a few stars of the show took to social media to rally the support of fans.

 Naturi Naughton, Tasha on the show stated, “OK y’all! We gotta use our POWER! Don’t let @Optimum take ‘Power’ off air. Call 844-71-STARZ and tell them no! #KeepSTARZ #PowerTV #season5 #BestSeasonYet.”

 Omari Hardwick, the show’s lead, offered, “Ironically I post this while walking to the locker room to wish my guys luck in the game. I think about the beautiful thing about my former world of sports versus my present. The ball truly don’t lie. You either make the play or you don’t. You either perform at a high level or you wallow in mediocrity. You either become one of the great teams of all times while becoming a unique player or you are never spoken about. We as a team within this industry of television ... have become one of the more special ones to ever suit up. And yet in still ... certain folk refuse to not only give us our due, they have stupidly chosen to not even allow us to perform anymore for you the millions of beast coast fans. Fans: Tell @Optimum to bring back POWER! Don’t miss the next season! Call 844-71-STARZ and tell them no!! #KeepSTARZ

 While that news lingers, Omari Hardwick can take solace temporarily. Hardwick will be among the honorees at The American Black Film Festival Honors. He will take home the trophy for Distinguished ABFF Alumni Award at the awards gala that will take place Feb. 25, 2018, at the Beverly Hilton in Los Angeles.  

More on that later. Right now we need to apply that pressure to make sure we’re able to follow the show that millions have invested in.

We out right now. Holla next week. Til then, enjoy the nightlife.