POPSUGAR Play/Ground: The weekend of woman-centered fun we deserve!

Nadine Matthews | 6/14/2018, 11:26 a.m.
In what is sure to become a NYC tradition, last weekend powerhouse women’s lifestyle brand POPSUGAR hosted two days completely ...
Popsugar Phtotos Contributed

One of the many interesting stories was that of UR Bath and Body, a line of scrumptious bath and body products. After losing her job, company founder Tracy Gunn began making products at home and giving them to friends. They urged her to start selling them. She not only created a business but also found a way to help others. UR Bath and Body employs formerly homeless women to make and help sell the products. “I was so close to homelessness at one point,” Gunn said. “I went to a shelter in the Bronx and when I saw the ladies who live there, I said, ‘This is going to be my mission.’”

There were a number of handbag designers at the event but Goldno.8 was unique. Former Isaac Mizrahi and Ralph Lauren exec Ariane Gold recently launched her own line of edgy, yet stylish and multifunctional, bags. She made time to personally demonstrate how they work. She explained that her goal was to “allow our customers to build their own bag.”

She added, “They can be part of the creation process. When you got the website, you can pick the components and build your own bag.”

Indeed, the bags are reversible and can sport regular, wristlet or cross body straps. The inner linings are removable and the outside features detachable decorative clips and snaps that you purchase separately.

POPSUGAR Play/Ground also gave up loads of free swag! Victoria’s Secret, with a staff of professional helpers who performed with military precision, took bust measurements, doled out coupons for future purchases and free workout clothes: leggings, bras, tops! Nordstrom offered a wall full of free samples of perfume, facial serums, sunscreen, moisturizers, etc. Otterbox had a free giveaway of phone cases. Kohls held a “Wheel of Fortune,” where participants won Kohl Cash for varying amounts. Even fast food chain Wendy’s was in on the fun, serving up free full-sized salads and drinks!

POPSUGAR Play/Ground really demonstrates the high value of having women-centered spaces dedicated to joy and pleasure. The experience is truly reinvigorating. The only criticism I have is that I would have liked to see more vendors who were women of color. Judging from the company’s seeming commitment to provide a safe space and good time for all of the attendees, I would guess that will change as the event grows. My advice is grab your girls and run, don’t walk, to next year’s POPSUGAR Play/Ground!