Tyler Perry Studio partners with Viacom to create BET+ Streaming
JORDANNAH ELIZABETH | 7/11/2019, 1:07 p.m.
It has been reported that film and theater mogul Tyler Perry has partnered with Viacom to create a new BET streaming service. The new subscription-based service will include Tyler Perry’s vast film catalog along with new programming and over 1000 hours of African-American premium content. Tyler Perry recently announced a new White House drama titled “The Oval,” and a comedy series “First Wives Club” will be featured on the channel, according to Perry and BET+.
“African-Americans are the leading consumers of streaming services, with higher SVOD adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience,” said Scott Mills, president of BET Networks. “BET+ is a natural extension of BET’s linear network, which has been the leading home of Black culture for decades. Our curated catalog and original programming will keep the BET+ content offering fresh, fueling subscriber growth, viewership and retention.”
Tyler Perry Studios has been making the news for its impressive business moves as BET+ following the 2015 purchase of the 330-acre former army base Fort MacPherson complex. The first film shot on the new Tyler Perry Studios was “Black Panther.”
“In our industry, the way people consume content is constantly evolving. I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume,” Perry said.
This partnership continues to add to the advancement of African-American acquisition in film and the media. Not only is Perry making strides for diversity in entertainment, he is gracefully creating and offering content and programming for the national Black community. This monthly fee-based channel will expand the presence of African-Americans on television, giving voice to stories and experiences of the culture.
Perry continues, “On a personal level, this will also be the first time I’ll be working in areas like unscripted and variety television, which will afford me the opportunity to work in fresh, creative ways with new voices and to discover new talent.”