JUUL continues strategy to combat underage use

Cyril Josh Barker | 9/5/2019, 1:38 p.m.
JUUL Labs announced it’s implementing a series of new measures in the United States that build upon our existing efforts ...

JUUL Labs announced it’s implementing a series of new measures in the United States that build upon our existing efforts to combat the issue of youth access, appeal and use of vapor products.

According to the Center for Disease Control, nicotine in e-cigarettes is harmful to adolescent brain development, which continues into the early to mid-20s.

JUUL said that to keep teens away from its product, they have suspended the distribution of non-tobacco and non-menthol-based flavored JUUL pods to all of their traditional retail store partners. They have also discontinued their U.S.-based Facebook and Instagram accounts, and have successfully removed more than 30,000 third-party social media listings to date, including 25,405 individual Instagram posts, and an additional 1,250 Instagram accounts.

The company said it currently only uses Twitter for corporate, non-promotional communications.

“The promotion of JUUL products on social media, especially posts depicting underage use, are deeply problematic,” the company said in a statement to the AmNews. “That’s why we employ a social media monitoring team dedicated to submitting takedown requests of exactly this type of inappropriate third-party social media content.”

The company has also intensified efforts to combat illegal and potentially dangerous counterfeit and compatible products through multiple legal actions and complaints to the United States International Trade Commission.

“Among the new initiatives is the national rollout in the U.S. of our Track & Trace program for JUUL devices, which aims to trace confiscated JUUL devices through the distribution chain and identify the retail location where the product was sold,” the company said.

JUUL is also implementing age-verification point-of-sale standards. Under JUUL Labs’ Retail Access Control Standards program every retail point-of-sale system immediately locks when a JUUL product is scanned and remains locked until a retailer electronically scans a valid, of-age government-issued I.D. to verify both the age and the I.D. validity of its customers.