Kanye’s run strengthens options for many Americans (especially African Americans)

Armstrong Williams | 8/13/2020, midnight
Kanye West held his first campaign rally this week in South Carolina. The clickbait headlines splashed across the internet are ...
Armstrong Williams

Kanye West held his first campaign rally this week in South Carolina. The clickbait headlines splashed across the internet are characterizing the event as “bizarre,” “chaotic,” and “rambling.” But Americans might want to take the campaign seriously, even if they shouldn’t take the man himself seriously.

Since West announced on July 4 that he was running for president of the United States, most people are still treating it as if it were a big joke. But that would be a huge mistake. After all, our democracy and the elections later this year are no laughing matter.

Let’s be clear; I am not suggesting that Kanye is likely to emerge as the winner. However, that is not really the point. Ross Perot was never expected to win, either, but he ended up playing a role in elections held in 1992 and 1996.

With the road to victory blocked, Kanye could still end up having a very sizable impact on this year’s election, and we should carefully consider the implications of his campaign. West is not the only political novice and A-list celebrity to throw his hat into the presidential ring.

Recent history provides some evidence of how the unexpected can play out in American politics. In fact, we need only cast our memories back four years to 2016. At that time, an insurgent and unconventional candidate captured America’s attention. Ultimately, Donald J. Trump became our 45th president.

In the earliest days of his campaign, people underestimated the billionaire businessman and failed to take him seriously. In the end, his remarkable ability to connect with the American voter enabled him to overcome flawed polling and finger wagging pundits who decreed that he didn’t stand a chance.

Think Kanye is just out to score some social media followers? Think again.

If you want proof that people do not know what to make of his presidential run and are genuinely baffled, simply take a look at the news. Just days ago it was reported that West had dropped out of the presidential race. Less than a week following these rumors, he held his first campaign event. Campaign Kanye: tumultuous, erratic, and yet potentially impactful.

While most Americans may be puzzled at present by West’s unconventional run, it would be wrong to dismiss him out of hand. West has that one thing most political aspirants deeply covet: name recognition. His reach is enormous. With almost 30 million Twitter followers and fans eager to track his every move, he dominates the media.

All West needs to do to get in the news is walk down the street with a new pair of sneakers—or post a photo to his social media. West’s influence is tremendous, and he is undeniably a force of nature.

Adding fuel to his fire is the fact that West’s wife is influencer extraordinaire Kim Kardashian West, the woman who famously broke the internet. She wields a stunning 180 million followers on Instagram. Everything the family does is fodder for hundreds of millions, thus anything that Kanye chooses to do can be amplified exponentially in mere seconds.