Black Press of America expands and innovates in 2020 via NNPA
Stacy M. Brown, NNPA Newswire Senior Correspondent | 1/27/2020, 4:58 p.m.
Fort Lauderdale, FL — The National Newspaper Publishers Association (NNPA) wrapped its three-day Mid-Winter Training Conference on Saturday, January 25th, with a proposal that will increase revenue for NNPA’s member newspapers through digital upgrades and innovation.
The NNPA is the national trade organization that represents 230 African American-owned newspapers and media companies across the nation, which make up the Black Press of America.
Dr. Colin “Topper” Carew, of the Massachusetts Institute of Technology (MIT) Media Lab, led a discussion that included monetizing the use of mobile devices and other technologies in news publishing and distribution.
“Black Power was about our getting a voice in the political process on a national and regional electoral basis. It was about power, and that’s the basis of the Congressional Black Caucus (CBC),” Carew stated. “I’m here because I believe in what you, the NNPA, represent as the Black Press of America.”
Carew, the co-creator of the hit television series, “Martin,” presented a proposal for that will facilitate increased revenue and sustainability for members of the Black Press and the NNPA. Carew’s proposal also included a digital migration training initiative.
“To increase advertising income due to the newly emerging digital economy by emphasizing and employing new digital advertising formats and capturing future digital ad budgets,” Carew explained to the group of publishers.
The proposal, which NNPA President and CEO Dr. Benjamin F. Chavis, Jr., said was adopted by NNPA’s Board of Director’s, concluded the conference of black newspapers and media company owners.
The conference also featured workshops led and moderated by NNPA Newswire Manager Norman Rich, who also serves as the NNPA Newswire Editor. Part one of Rich’s presentation highlighted the specifications and benefits of participating in the NNPA Digital Network.
Connie Wright, the senior vice president of Housing Affordability Philanthropy at Wells Fargo, participated in a fireside chat with Chavis. The discussion highlighted how Wells Fargo is helping to navigate the U.S. housing affordability crisis by donating $1 billion to help address housing affordability through 2025, including homelessness, available and affordable rentals, transitional housing, and homeownership.
As part of the $1 billion philanthropic commitment, the bank and nonprofit Enterprise Community Partners plan to launch a $20 million housing affordability challenge to uncover new, more rapid ways to increase the availability and sustainability of scalable housing affordability solutions.
Officials from AmeriHealth Caritas, Pfizer Rare Disease, Eli Lilly, Compassion & Choices, Law Enforcement Action Partnership, National Organization of Black Law Enforcement Executives (NOBLE), Reynolds American (RAI), and Google all participated in various training workshops and discussions central to improving African American quality of life and helping to sustain the Black Press of America.
General Motors (GM), the Black Press of America’s longest-standing corporate partner and supporter, formally introduced the future innovations of the automotive industry during a luncheon the company hosted for publishers and conference guests.
Twenty-eight-year-old African American GM engineering executive, Charles Muse, presented a detailed exhibition on autonomous vehicles technologies, electrification advances, and new vehicle designs and functionalities. Muse stated that those technologies have the potential to save lives, help create a better planet, and save people precious time.