Sustainable yet chic fall ’20 classics
Renee Minus White | 3/19/2020, 2:52 p.m.
It was all about classic cuts and hand-sewn tailoring at Chocheng’s fall/winter 2020/’21 NYFW show. There were many two-toned combinations and suitable pieces. Presented to a standing-room only audience, the show was very well received, leaving the audience in awe. Chocheng is a popular women’s wear brand. Cheng studied fashion and costume at Parson’s School of Design, and took an apprenticeship at Savile Row in London to master traditional British tailoring. In spring 2019,the company reopened their flagship store at 781 Fifth Avenue, NYC.
While paying close attention to details, Chocheng uses materials that are strictly 100% natural and cruelty-free. All fabrics are sustainable and produced in Europe. Their garments are hand-sewn in London, and their dressmakers follow Savile Row’s traditional tailoring techniques. For both environmental and aesthetic reasons, Chocheng forbids the use of commercial iron-on interfacing and machine finishing. Everything from shoulder pads, embroidered buttons, inseam buttonholes, and decorative silk petals were handmade from natural materials in this extraordinary collection.
Jackets and coats were half-lined in the manner of traditional sports jackets. These clothes were designed to allow customers to see that all of the padding, stiffening, basting, binding and interfacing was done by hand.
Chocheng caters to a fashionable clientele across the U.S., Europe and Asia.
Their customers appreciate comfort, craftsmanship and conservation of the environment.