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NBA, PepsiCo newest landmark marketing partners

PepsiCo and the National Basketball Association announced a new multiyear marketing partnership, making the food and beverage company an official marketing partner of the NBA, Women’s National Basketball Association, NBA Development League and USA Basketball, beginning next season.

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NBA top guns in playoffs shooting straight

Across the country, millions of NBA fans are buying into “Let’s give the championship trophy to a team from the west.”

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Nets, Heat battling for final East Conference playoff spot

The Brooklyn Nets and Miami Heat are locked in a battle for the final playoff spot in the NBA Eastern Conference.

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