It’s the return of the annual Whole Foods Market New Taste of the Upper West Side, where chefs, restaurants and culinary celebrities showcase their latest creations and neighborhood favorites. The festivities begin May 16 and go through May 19 under the big tent on Columbus Avenue and 77th Street. The event benefits the Columbus Avenue Business Improvement District’s streetscape beautification projects and Citymeals-on-Wheels.
For three nights, the New Taste of the Upper West Side will showcase top chefs and restaurants in a spectacular lineup of festivities. Kicking things off on Wednesday, May 16, is the new and elegant Vegetables at Dovetail, an inspired five-course vegetarian tasting dinner prepared by an all-star group of chefs led by John Fraser, Dovetail; Missy Robbins, A Voce; Ed Brown, Ed’s Chowder House; Harold Dieterle, Perilla; and Christina Tosi, Momofuku Milk Bar.
All net proceeds from this event will benefit the New York Sun Works Greenhouse Project, a venture at the I.S. 44 school, where the New Taste of the Upper West Side is held. New York Sun Works educates students about science while growing organic hydroponic vegetables. Fraser and Dovetail have a relationship with the project, helping maintain the greenhouse and using its produce at the restaurant.
On Friday, May 18, Travel Channel duo Adam Richman and Andrew Zimmern will host “Comfort Classics” ($95 per person), a high-energy event featuring over 35 chefs and showcasing unique bites inspired by old favorites with cocktails, wine and spirits by Southern Food and Wine.
The closing event, Best of the West (general $125, VIP $200), on Saturday, May 19, will honor gourmet great Gael Greene with the help of 40 of New York’s most popular chefs, wine and spirits and live music.
This is another great year not to be missed. For more information, please visit www.newtasteuws.com or call (212) 721-5048.