Rihanna named creative director of Puma (113623)

It has been announced that the fashion-forward R&B pop star Rihanna will be serving as creative director for athletic wear giant Puma.

Time Magazine reported, “The pop star will oversee a women’s line of clothing for the apparel company, focusing on fitness and training clothes. She’ll also become a ‘brand ambassador’ for the company, alongside star athletes like sprinter Usain Bolt and soccer player Mario Balotelli.”

Said Puma CEO Bjørn Gulden, “Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.”

This appointment is viewed as a step forward for women in Black music. Although Rihanna’s life has been marked by controversy, she has taken positive steps in her life, moving from the entertainment industry as an artist and becoming an executive in her own right.