‘Heroes Collection’—Bridal dresses for engaged hospital staff
Renee Minus White | 3/26/2020, midnight
Love conquers all! Are you engaged, and working in the hospital fighting the COVID-19 pandemic? Using the slogan #Love ConquersAll, the Barcelona-based Pronovias Group, a leading international bridalwear company, is donating free bridal gowns to brides-to-be who are working globally on the front lines at hospitals, now until Aug. 31, 2020.
Introducing “The Heroes Collection,” Pronovias Group started this program in China at the beginning of the year, and has already provided many engaged Chinese nurses and doctors with beautiful wedding gowns. They are now extending their efforts to multiple countries worldwide.
On Feb. 8, 2020, Pronovias dressed Lauren “Lolo” Spencer at the 2020 Spirit Awards. Spencer wore their seven-star tulle short dress with long sleeves, a pronounced V-neckline and handmade embroidery. Spencer was nominated for Best Supporting Female for her role in the film “Give Me Liberty” at the 35th Film Independent Spirit Awards, held at the Santa Monica Pier in Los Angeles.
In line with their commitment to address the dreams of stylish brides around the globe, Pronovias Group will offer wedding dresses to all betrothed hospital employees, doctors, nurses, female janitors, and cafeteria staff. The company’s initiative aims to celebrate the workers’ extraordinary and selfless dedication in the fight against this global virus.
“The Heroes Collection includes a wide selection of beautiful wedding dresses especially for these brides,“ stated Alessandra Rinaudo, curator of the line. “It’s an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love conquers all!”
Pronovias CEO Amandaine Ohayou emphasized, “We are grateful for these heroines in hospitals around the world, putting their own lives at risk to save others’ lives relentlessly.”
The Heroes Collection will be exclusively available in flagship Pronovias Stores in the United States (New York, Los Angeles, Miami, Houston); also in Madrid, Spain and Paris, France; United Kingdom (London), Mexico City and all Nicole Stores in Italy.