There’s nothing better than having a great bag that takes you where you want to go and carries all! Schifter & Partners introduces the Kidrobot Bag collection. The line includes handbags, tote bags, backpacks, travel bags and wallets.
Kidrobot is an amazingly creative brand that blends so many artists’ disciplines into a kaleidoscopic, Technicolor mix of color, form and emotion.
“It’s hip-hop meets Japanese anime meets contemporary art,” said Schifter & Partners chairman and CEO, Timothy Schifter. The Photo Pop collection is made of printed micro-fiber with leather trim, nylon jacquard webbing, nylon jacquard lining and metal logo hardware. All styles are offered with PileUp print and KidGrid print. The Canvas Collection is made of cotton canvas printed with the iconic Kidrobot head. It’s shown as a pattern and outside in reflective ink. Their bags and totes are offered in black, kraft, and Rhodamine. Accessories are offered in purple and cyan.
Founded in 2002 by former filmmaker and media software developer Paul Budnitz, the lifestyle brand Kidrobot is the pioneer of the urban vinyl movement. Kidrobot was the first company to introduce designer toys in the United States. For their designs, they collaborate with top international graffiti artists, industrial designers, musicians and graphic artists. Kidrobot invented a new concept of collectible, limited-edition toys. Today, the company is the premier designer and retailer of art toys in the United States. They have captured the imagination of fans around the world.
The fashion world reached out to Kidrobot in 2003.
In partnership with Visionaire magazine, they created the seminal series of toys in collaboration with Europe’s top luxury brands including Prada, Hermes, Gucci and Chanel.
To broaden the position, they teamed up with Marc Jacobs and Paul Smith, Nike and Air Max sneakers (sold out on first day at Barney’s New York). The line was also launched at Kidrobot’s SoHo New York store in 2006.
“We’re very excited about the apparel and accessories categories,” said Budnitz. “It’s really a natural evolution for our brand. The designs will always be electric, super-fun and define a fashion movement that’s all its own.”
Kidrobot designs have been recently featured in numerous exhibits, including the 2007 Cooper Hewett-Smithsonian Designer Triennial, and have recently been selected by the Museum of Modern Art for its Permanent Design Collection. Their designs are featured in Apple’s latest i-Phone commercial. Budnitz is the author of “I Am Plastic,” a comprehensive survey of urban vinyl toys, published in 2006 by Harry Abrams.