With the spate of recent media outlets sprouting up due to technological advances, the importance of the radio personality has been diminished on the surface. Add to the mix the unique challenges presented by the No. 1 media market in the nation, and you have to have your game tight to not only survive the daily obstacles presented by fierce competition but to stand out as well.

“If I want to reach a goal, I see myself accomplishing it in my mind and then go about doing it,” said Egypt Sherod, host of the top-rated “Middays With Egypt” on New York City’s 107.5 WBLS, heard from 10 a.m. to 3 p.m. “I think that whatever we do, we have to visualize it in our minds first and then let it manifest into our life. Who likes to lose?

No one. I have a competitive spirit about me, but not vicious. I’m not going to hurt anyone to achieve my goals.” Good point because, let’s be honest, the climate of radio in the city goes from cynical to borderline hate, and it seems the more shocking, the better.

“In life, we have choices. You can choose to be mean or choose to be kind. There was a time in my radio career when I was probably known as a hateful radio personality. That was before I knew better. Now that I know better, I do better. I made a conscious choice a few years ago to be more responsible with the information I was giving out. I was hurting feelings, hurting careers and hurting lives for a giggle.”

Refreshing and real are not just words, but also the spirit of Egypt Sherod. The WBLS host was ferocious when asked what makes her show the place to lock in your dial during that portion of the day.

“I call my show ‘the pulse of the community,’” Egypt replied. “It’s a snapshot of what’s going on in our world. We have the hottest contests and the hottest interviews. Some of the biggest celebrities, Black, white or otherwise [such as Oprah Winfrey, Prince, Leonardo DiCaprio, Martin Scorsese, Russell Crowe, Will Smith, Diane Keaton, Jay-Z, Beyonce, Kelly Ripa, John Travolta, Mariah Carey, Tyler Perry, P. Diddy, Janet Jackson and Jamie Foxx], have called in or stopped by the station. Prince came into the studio and sat for 45 minutes. Who else can claim that?

“I try to be authentic with every aspect of my life and all the information that I give to my listeners. I am just like them. They’ll see me at community events. My Egypt Cares Family Foundation is in the trenches.”

Keeping afloat in the broadcasting realm is the primary objective of many in that field, but taking on that added responsibility with your fan base is that extra step. That comes naturally to Egypt, as she explains, “In addition to being an on-air personality, I’ve been a licensed real estate broker for almost eight years. It’s amazing to me how many people have no idea about the home buying process. It’s also mind-blowing to me how many people are not conscious about their credit.

“It’s important for us to get financially literate, so the Egypt Cares Family Foundation, as a whole, is structured to enrich the family unit. We are spiritually based, and we aim to provide resources and motivation that support families on their journey to financial literacy. We also look at health awareness, furthering education and successful communication within the family unit. A stronger family leads to a stronger village and, ultimately, a stronger community for all.”

To find out more about events Egypt has planned for the organization and for future professional projects (like a new gig on TELEVISION perhaps?), check back here and visit egyptcares.org as well.

I’m out. Holla in seven days. Until then, enjoy the nightlife.