The New York Post is once again wrapped up in story with racial controversy.

In a column discussing the media’s hypocrisy in deriding players for their bad behavior, New York Post Writer Phil Mushnick engaged in some bad behavior of his own. When talking about Monday’s unveiling of the Brooklyn Nets logo, Mushnick took shots at rapper Jay-Z for choosing the colors of the logo and said that the Nets should take it a step further.

“As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?” said Mushnick.

“What the Brooklyn Nets when they can be the New York N——s?” asked Mushnick. “The cheerleaders can be called the Brooklyn B—hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!”

“Phil Mushnick profanes our country,” wrote former sportscaster and MSNBC talking head Keith Olbermann on Twitter.

Sports publicist Gail Sideman also wrote on Twitter “I don’t believe in downright dissing journalists/peers. We all have tough jobs…NY Post’s Phil Mushnick’s comment, however, is disgusting.”

Vanity Fair Columnist James Wolcott took to Twitter as well to address his displeasure with Mushnick’s words. “This is so vilely racist that I’m stunned even the editors of the NY Post let it get by.”

The AmNews reached out the Brooklyn Nets and their spokesperson said the team wouldn’t comment. In an exclusive, sports news website Bob’s Blitz reached out to Phil Mushnick and he told them that he was unaware of the backlash and initially had no comment. But he eventually replied.

“Such obvious, wishful and ignorant mischaracterizations of what I write are common,” wrote Mushnick to Bob’z Blitz. “I don’t call black men the N-word; I don’t regard young women as bitches and whores; I don’t glorify the use of assault weapons and drugs. Jay-Z on the other hand….Is he the only NBA owner allowed to call black men N—ers?”

“Jay-Z profits from the worst and most sustaining self-enslaving stereotypes of black-American culture and I’M the racist?” asked Mushnick rhetorically. “Some truths, I guess, are just hard to read, let alone think about.”

At least one media member agreed with him and took Mushnick’s side on Twitter about the matter. Marc Ernay, of 1010 WINS, said “the guy’s referring to jay-z’s lyrics, not being racist #whydontpeoplereadanymore.”