When we think of female powerhouses in the music industry, we often think of the superstar artists who dominate the charts and scoop all the hardware at awards shows. However, New York City is home to a female music mogul who is definitely a powerhouse behind the scenes.

On Jan. 30, Doug Morris, CEO of Sony Music Entertainment; L.A. Reid, chairman and CEO of Epic Records; and renowned music industry executive Sylvia Rhone finalized a deal on an exclusive joint venture to form Vested in Culture (VIC), a New York-based label on Epic Records, with Rhone serving as chairman.

“Sylvia is one of the most talented and gifted creative executives in the industry,” Morris said. “She is a proven success who, time and again, has displayed a special understanding of how to inspire great artistry and develop hits. We are excited to be working with her on this new venture, and we are proud to call her a member of the Sony Music family.”

Rhone will oversee day-to-day operations and will report to Reid. “It gives me great pleasure to work alongside the most successful female record executive of all time,” remarked Reid. “She has taste, style, vision and she has my complete support.”

Rhone has overseen a host of best-selling artists, including Lil Wayne and the YMCMB roster of gold, platinum and multi-platinum artists, Kid Cudi, Akon, Erykah Badu, En Vogue, Nelly, Melanie Fiona and the legendary Stevie Wonder.

“The partnership between Vested in Culture and Epic Records marks an exciting new chapter in my career,” stated Rhone. “I have a tremendous amount of respect for Doug Morris and L.A. Reid, and couldn’t ask to work with better music men than them. I look forward to building a great label and being a part of their continued success,” Rhone said.

VIC will hit the ground running with a roster of fresh, young talent, starting with debut albums from Latin pop star Kat Dahlia and R&B singer-songwriter Deon Young, as well as a new album from the critically acclaimed indie pop duo Quadron.

Stay tuned.