For its fifth season, petiteParade transformed Industria Superstudio in Manhattan’s Meatpacking District into its own Kids Fashion Week location. The fantastic two-day weekend event featured adorable, easy-to-wear children’s fashion on the runway. The show, held in collaboration with Vogue Bambini, was a huge success.
On day one, Heidi Klum celebrated the first anniversary of her children’s fashion collection in a runway show that was decorated with balloons. These clothes were incredibly fun, fashionable and functional. Klum’s label, Truly Scrumptious, is exclusively sold at Babies “R” Us. Klum seemed quite passionate about her first runway show.
Swarovski presented a multibrand show featuring 17 designers. Little girls love their glitter and tulle. Embellished by Swarovski elements, there were looks by Little Marc Jacobs, Mischka Aoki and Roberto Cavalli Junior, representing just a few of the creative stars in this segment.
Adding to the excitement, Sean “Diddy” Combs sat in the front row as his two beautiful daughters hit the catwalk for their runway debut.
Parsons the New School of Design also presented several collections by their alumni designers.
On day two, JCPenny featured a multibrand runway show that focused on trendsetting brands like Baker by Ted Baker, Flowers by Zoe, Sally Miller, Disney, Petite Journalists Tristin & Taylor and more. All of these brands are sold at JCPenny. Sophisticated brands Bonnie Young, Pale Cloud and Lamantine presented a fabulous runway presentation. When each individual collection hit the runway, the audience came to life.
The show closed with Stride Rite Children’s Group. Their multibrand show featured footwear brands such as Keds Kids, Saucony and Sperry Top-Sider. These up-to-the-minute steppers were styled by well-accomplished children’s wear stylist Jennifer Smith. The event attracted an array of sponsors, from Zico Beverages to New York City favorite Baked by Melissa. There was a charitable workshop sponsored by Milk Pop in which guests could embellish T-shirts and sneakers. All profits were donated to Free Arts, a New York-based nonprofit organization.