To celebrate its ongoing commitment to spark youth interest in science, technology, engineering and math (STEM), Time Warner Cable brought 300 students from local Boys & Girls Clubs to “Connect a Million Minds Day” at Time Warner Cable Studios in Manhattan’s Meatpacking District on Feb. 1. Professional football player Victor Cruz and Food Network chef and TV personality Anne Burrell hosted the interactive event, which launched a new national partnership between Time Warner Cable and Boys & Girls Clubs of America to inspire young people to become interested in STEM subjects.
Brought to life by the New York Hall of Science in conjunction with numerous network partners, Connect a Million Minds Day attendees participated in fun, hands-on learning activities that demonstrated the STEM behind popular TV shows and networks, as well as how these subjects power the activities young people are most passionate about, such as sports, music and cooking.
“As a former Boys & Girls Club member, I’m thrilled to have taken part in Connect a Million Minds Day at Time Warner Cable Studios,” said Cruz. “Through my partnership with Time Warner Cable and Connect a Million Minds, I’ve made it my personal mission to help the next generation understand the importance of taking an interest in subjects like math and science.”
“Connect a Million Minds Day helps demonstrate the science behind the things we do every day,” said Burrell. “As a chef, I know that science and math aren’t just subjects in school. They are crucial to the process of creating beautiful and delicious food.”
Both Cruz and Burrell have partnered with Time Warner Cable on Connect a Million Minds—Time Warner Cable’s five-year, $100 million cash and in-kind commitment to inspire the next generation of problem solvers, appearing in original public service announcements and at events to promote the importance of STEM to young people and their families. Connect a Million Minds was launched in conjunction with President Barack Obama’s “Educate to Innovate” campaign. The day’s events are a response to the president’s call to think about new and creative ways to engage young people in math and science.
“I encourage you to soak up today’s experiences and discover what you’re really excited about. Your math and science classes are important—work hard in them!” said Arne Duncan, U.S. secretary of education, in a welcome video to student participants. “Thank you to Time Warner Cable for putting together this incredible event and for partnering with the president on his Educate to Innovate initiative.”
Time Warner Cable Studios was developed exclusively for customers and features a highly unique installation allowing interaction with network exhibits in a transformative, multi level space. Participating networks and activities included:
- Al Jazeera America: Attendees saw a demonstration of an exhibit of a state of the art Ekso suit originally developed for the military.
- Dreamworks: Dreamworks treated attendees to a sneak preview of the new movie “Mr. Peabody and Sherman,” which features a time traveling scientist.
- ESPN: Students were shown how chemistry pertains to protective sporting gear as they explored the various impacts of insulating materials and structures.
- Food Network: A food circuitry experiment showed participants how to harness the energy from everyday foods to light up LEDs and power clocks.
- Fox, National Geographic: To get excited about astronomy and the new show “Cosmos,” students created constellation art to take home with them.
- HBO: Attendees got a glimpse of the technology behind HBO’s special effects, including the “Game of Thrones” Ice Wall.
- History Channel: Students stepped back in time with History Channel’s “Vikings” and used the elements of medieval technology to construct marshmallow catapults out of popsicle sticks.
- Ovation: Students learned how art and technology work together in a fun and interactive way with a “Two Bit Circus” exhibit.
- REVOLT: Students found the music in everyday objects by finding the sound within the matter that surrounds us.
- Starz: Just like the pirates in the show “Black Sails,” students learned how to use the power of observation, the stars and a few simple tools to sail their way across the ocean.
- Universal Pictures: Students hung out with their favorite minions from “Despicable Me 2.”
Time Warner Cable’s Connect a Million Minds is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in STEM fields, which puts our children at risk of not competing successfully in a global economy. To learn more about Connect a Million Minds, visit www.connectamillionminds.com.