Twenty-seven African-American leaders in partnership with Paramount Pictures created a fund for 27,000 students to see Selma free of charge.
The fund allows the city’s 7th, 8th and 9th grade students to see the Golden Globe-nominated film at number of participating theaters.
The nomination makes Selma’s director, Ava DuVernay, the first African-American woman to be up for the Best Director Golden Globe award.
To participate students must provide a student ID or report card at any of the New York City locations for free admittance. The effort begins at 7:00 p.m. on January 8th and run through January 19th (Martin Luther King, Jr. Day) or while tickets last. (More info: http://www.haymakerco.com/selmanyc/)
“Martin Luther King, Jr.’s momentous journey in Alabama is an important piece of American history,” said Bill Lewis, Co-Chairman of Investment Banking, Lazard and one of the sponsors of the event. “We are passionate about bringing this story to New York City’s students and we encourage business leaders in other cities to organize similar programs so that more students around the country have the chance to see this powerful film about an epic chapter in American history.”
“Paramount is honored to partner with New York City’s deeply esteemed business men and women to give students in New York the opportunity to experience Ava DuVernay’s beautiful and moving masterpiece,” said Brad Grey, Chairman and CEO of Paramount Pictures.
Commented Sherrilyn Ifill, President and Director-Counsel of the NAACP Legal Defense and Educational Fund, the organization that litigated to obtain the right to march in Selma, “We are thankful for the generous support and leadership of the New York business community and Paramount Pictures in helping deliver ‘SELMA’ and Dr. King’s message to our future leaders.”
Darren Walker, President, Ford Foundation stated that, “this coordinated effort from the New York business community demonstrates a commitment to education and the children of New York City. ‘SELMA’ is the right catalyst for this prominent group and it’s a model worth building on.”
A growing list of leading New York City institutions are supporting this project by communicating this plan and hosting screenings and discussions, including Harlem Children’s Zone, Abyssinian Baptist Church, Carver Bank, the Apollo Theater, KIPP Schools, Harlem School of the Arts and The New York Public Library.
“We thank the great organizations that quickly agreed to join this effort,” said Charles Phillips, CEO, Infor and Viacom Director. “‘SELMA’ is timely, thought-provoking art about a transformative period in our country and a story that speaks to generations.”
To see the list of participating theaters or to reserve 25 or more student tickets during this program, please visit www.SelmaMovie.com/nyc while tickets last.