One day after workers announced a planned strike on tax day, April 15, McDonald’s engaged in an act many workers have labeled as cynical.

Last week, McDonald’s announced a wage increase that would only affect the 10 percent of franchises that the company directly owns and the raise is only $1. What followed was everyone from workers to activists working on labor’s behalf staying the course and calling out the fast-food giant for their actions.

“Raising wages only a little for only a small fraction of workers isn’t change, it’s a PR stunt,” said Kwanza Brooks, a McDonald’s workers from Charlotte, N.C., in a statement. Brooks makes the federal minimum wage of $7.25 an hour. “Real change happens when workers lock arms and stand up together, and that’s exactly what you’ll see in the streets across the country on April 15.”

Christine Owens, executive director of the National Employment Law Project, didn’t have many positive things to say about McDonald’s move either.

“Today’s announcement by McDonald’s that it is raising wages by $1 over local minimum wage rates for employees of the fast-food operations it directly owns is a modest gesture that will boost pay a little for a small number of the hundreds of thousands of men and women who are trying to make a living selling McDonald’s food and burnishing McDonald’s brand,” said Owens in a statement. “Even this action would not have happened without the courageous advocacy of fast-food workers around the country who, in their Fight for $15, are raising public awareness of the costs of low wages and raising the stakes for big companies that can, but won’t, raise workers’ pay.”

Local elected officials have also worded their displeasure with McDonald’s while praising the labor movement. New York state Sen. Adriano Espaillat expressed hope for the Fight for $15.

Said Owens, “Few could have imagined that a one-day strike of 200 fast-food workers in New York City would become the catalyst for a nationwide movement for a $15 wage floor—a movement that has been widely credited with elevating the conversation around income inequality and that has prompted dozens of local and state governments to raise the minimum wage for millions of workers.”

Workers voiced their distaste with McDonald’s announcement by protesting in two dozen cities the next day. They labeled McDonald’s wage increase a stunt looking to distract the public from the pressure its facing regarding wage and working conditions.

In an email blasted out to media, the Fight for $15 organization listed what they felt were things the public needed to know about McDonald’s wage increase, saying, “Half a million Walmart workers just won raises to $10, 456 percent more employees than are covered by McDonald’s announcement,” adding, “Nearly everyone who works at McDonald’s will still get paid less than $10 an hour—not enough to pay the bills.”