Hillary Rodham Clinton setting style trends (38641)

About a minute and half into her online announcement of her presidential bid last Sunday, Hillary Clinton said, “Everyday Americans need a champion. I want to be that champion so you can do more than just get by, so you can get ahead and stay ahead. Because when families are strong, America is strong.”

Interestingly, April 12, 154 years ago, the Civil War began, and Clinton has begun her campaign to turn things around, although with an arsenal of words, at least for the moment.

The announcement, which had long been anticipated, came a day before Sen. Marco Rubio, a Republican hopeful from Florida, entered the race. But Clinton’s announcement may have been more incidental than taking the wind out of Rubio’s sails, which are not at all formidable, if the polls are any indication.

Most significant about Clinton’s announcement online, which she also did in 2008, was the elimination of the word “I.” The focus was on the American people, many of whom were prominently displayed in the video before Clinton said she wanted to be their champion.

In a few days, the nation will learn a lot more about her campaign—and thus far there is no Democratic contender of any real significance announced or even on the horizon—as she begins her foray into Iowa and later in New Hampshire and precincts beyond.

Her campaign war chest figures to be as overpowering as the endorsements, with Gov. Andrew Cuomo and Sen. Chuck Schumer already on board. Mayor Bill de Blasio, who headed her senatorial campaign, has chosen to withhold his support until he learns a little bit more about her policies, particularly as they pertain to income inequality and foreign policy, in which she has often expressed a hawkish position.

Even so, Clinton’s in and we will have to wait to see how this move plays at the White House, with President Barack Obama offering but a diplomatic nod to her candidacy. “She would be an excellent president,” he said in a press statement. It remains to be seen if Vice President Joe Biden will enter the race, despite the formation of a group to draft him.

The first salvo that launched the Civil War occurred 154 years ago, and now, at last, Clinton has fired her own first volley in what should be a relatively easy primary run, and whether that will hurt or help her, we wait to find out just as we waited for her announcement.