Audiences will no longer have to tune in on weekday evenings to check out the Rev. Al Sharpton on MSNBC.
The civil rights activist and National Action Network president’s cable news program will move from weekdays at 6 p.m. to Sunday mornings at 8 a.m. According to Capital New York, the shift was announced via an internal memo from MSNBC President Phil Griffin. The move puts Sharpton on the air the same day as other legacy political programs—something that’s not lost on him.
“I think we will make a tremendous impact,” Sharpton told the AmNews. “Sunday is the day that the influencers watch the morning talk shows, like ‘Meet the Press’ and ‘Face the Nation.’ I wanted to come on at 8 a.m. because I wanted to come on right before people all across Black America go to church. Now, a lot of people can see [the program].”
Sharpton told the AmNews that he wants take things to the next level in terms of influencing social and political policy. He also said that doing the show weekly instead of daily frees him up to go on the road and continue his NAN work.
Sharpton also understood the importance of having his program air in the morning before the other legacy shows.
“I think it’s very important because not only will we be able to get the first shot at having our perspective out there, they will then have to respond to what I did,” said Sharpton. “‘Face the Nation’ and ‘Meet the Press’ will have to respond to something I did.”
Sharpton also told the AmNews his ideal vision of the show’s impact. “I think the end game is that you increase influence,” he said. “We want to be able to pass legislation with police reform, voting rights and education, and the way to influence legislation is to have maximum influence on the legislators. They have to watch the Sunday shows.”