“We will make it a real ‘Black Friday,’” warned Minister Louis Farrakhan, “because there won’t be a Black person in sight.”

The big chain stores are going overboard with their huge Black Friday offers. But a huge social media and grassroots-led Boycott Black Friday and simultaneous Buy Black campaign is in effect trying to put a dent in the corporate profit margins in the wake of a lack of justice in cases such as police killings of Sandra Bland, Eric Garner, Mike Brown, Miriam Carey, Tamir Rice, Walter Gray and Tanisha Anderson.

Dr. Martin Luther King urged in his very last speech, April 1968, “economic withdrawal” as a weapon of choice to get justice in a climate that saw dogs, guns, bombs and fire hoses used as methods of control. “We must redistribute the pain,” he stated as he supported Memphis, sanitation workers in their labor action. He said that Black folk must “begin the process of building a greater economic base. And at the same time, we are putting pressure where it really hurts.”

A mass economic boycott has been scheduled to simultaneously start this Friday morning in more than 200 cities across 42 states, urging shoppers to be disciplined and not blindly participate in the rabid consumerism, which usually follows Thanksgiving day and continues throughout December. The sanction is in response to low employment opportunities and nationwide police killings of unarmed Blacks with impunity, as activists continue October’s theme from the 20th anniversary of Farrakhan’s Million Man March in Washington, D.C.— Justice or Else!

Nation of Islam Student Min. Nuri Muhammad told the Amsterdam News that because there has been no justice in cases such as the recent police killings of Sandra Bland and Tamir Rice—not to mention Sean Bell, whose Nov. 25, 2006 death was marked with a vigil in New York this week—the ‘or Else’ component must kick in.

“This is a salute to Trayvon Martin, Mike Brown, Sandra Bland, Walter Scott, Freddy Gray and Tamir Rice. It is in their honor—you never got justice, your family never got justice, we never got justice. This is a salute salute to them.”

“On Friday, we’re saying ‘buy Black and blackout Black Friday!’ declared Sister Yaa-Asantewaa of the Buy Black Campaign. “This is an opportunity for us to get our people to channel our resources together and build-up our own communities. We’re all saying the same thing, on the same date, at the same time … In order for us to have justice, we have to pool our resources together, do for ourselves and protect our own people.”

“We are the only people on the planet that blame the white man for 95 percent of our problems, but still spend 97 percent of our money with them,” said Minister Nuri Muhammad “We are the leaders in unnecessary spending, buying stuff that you don’t need, with money that you don’t have, from people that you don’t even like, to impress people that you don’t even know!”

The Justice or Else Movement aims to continue King’s vision by advocating for people not to shop during the holiday season. Continued injustices against Blacks in America has leaders calling on the oppressed to hit the oppressor in the pocket as a means to make a statement.

“As Black lives are taken, proclaiming that our thoughts and prayers are with their families is becoming an empty cliché, often used by professional politicians while they avoid taking any real measures to deconstruct the institutionalized racism that continues to plague our society,” said the Community and Clergy Alliance and the NYC Economic Withdrawal Committee in an open letter.

“We just need to go around to these stores, and to these massive industries in our country, and say, ‘God sent us by here, to say to you that you’re not treating his children right … Now, if you are not prepared to do that, our agenda calls for withdrawing economic support from you.’”

King uttered these words on April 3, 1968 at the Mason Temple in Memphis, Tenn., just one day before his assassination. In that speech, King proceeded to name companies including Coca-Cola, Sealtest Milk and Wonder Bread

“Always anchor our direct action with the power of economic withdrawal,” said King.

Although many ethnicities set up shop in, and eat off of, the Black community, hardly any deal in reciprocity and give back to the very neighborhoods in which they are getting rich. “Martin Luther King said ‘Our agenda calls on withdrawing economic support, we mean business now!’ … That’s the same thing we’re saying now,” Yaa-Asantewaa stated. “We want to withhold economic support because of the atrocities we’re experiencing as a people … the police murders, the miseducation, not allowing us to build and do for ourselves … So this is a chance for us to bring our people to the next level, and that’s the Black economic movement, doing for ourselves and determine our own destiny.”

According to “The State of the African-American Consumer” report statistics, Black buying power is approximately $1.1 trillion annually. However, most of that money rarely circulates in the Black community for long.

“Unfortunately, when African-Americans make money, we spend it,” stated Boyce Watkins, professor of business at Syracuse University, in a report by BlackAmericanweb.com. “We don’t use it to invest or produce. When we get our tax refund, we go straight to the store.”

Just what would an economic withdrawal from Black American look like? According to numbers released in September from Nielsen, it could be devastating.

According to the information management company, African-American income growth rates outpaced those of non-Hispanic whites at every annual household income level above $60,000. Blacks with a household income of more than $100,000 spend an average of $113 on each trip to a department store.

African-Americans earning more than $100,000 say they will pay extra for a product that is consistent with an image they want to convey at a rate that’s 34 percent higher than the rate of non-Hispanic whites.

Target Market News reports that African-Americans spend more than $2 billion dollars on athletic shoes annually.

Activists have targeted specific shopping strips throughout the five boroughs to hit as they attempt to persuade people from splurging their money and encourage them to patronize Black-owned businesses and Black street vendors instead.

“Just put your money in the bank and save it for an opportunity so we can do something collective that can take us forward as a people,” Yaa-Asantewaa suggests, taking a page out of Carlos Cooks’ “Buy Black” protocol.

Stats show that American-Africans in NYC alone are economically more powerful than five states. Memories of the 1955 Montgomery, Ala. bus boycott are rekindled.

“We’re trying to unite all of us together to say that we’re withdrawing our money from stores whose property taxes and tax revenues are paying the police who are killing our babies,” Yaa-Asantewaa explains. “It’s time for us to stop financing our own oppression and start financing our own liberation!”

“Let’s help ourselves by setting examples in redirecting our resources into building our own schools, food industry, acquiring land and doing things as a nation should … becoming manufacturers and producers of the goods and services our people need. We don’t want this to stop with Black Friday or white Christmas … This boycott has to be a lifestyle … If we change our habits and behavior NYC can wake the Black world up!”

Actions take place Friday 9:30 a.m. at 125th Street and 7th Avenue in Harlem, Atlantic Terminal in Brooklyn, Fordham Road in the Bronx, Jamaica Center in Queens and Bay Street on Staten Island. For more information, visit http://nationalblackout.org/.