Joshua Walker and his Avenue Music Group is spreading love this holiday season with their second annual Thanksgiving Day giveaway.
The AMG Spread Love Thanksgiving Day Giveback is taking place Nov. 24 from 10 a.m. to 2 p.m. in Bed-Stuy, Brooklyn and features live entertainment, food, toys and clothes giveaways.
AMG is collaborating with local artists, 200 nonprofit organizations and local businesses in the hopes of giving back to 1,000 people, their goal for this season. Last year, they were able to have an impact on more than 300 people with their generosity in a very short time span.
“We just want to have a really big community event, where we can give to a lot of people that don’t have a lot during the holiday season, just be able to provide them with different resources,” said Walker.
Community members are encouraged to donate any goods the day of the event or at any of the pickup spots AMG plans on announcing.
The event is a kick-start to launch AMG’s fundraising goal of $50,000 for school programs across New York City.
“A lot of schools don’t have a large budget, so they can’t afford the workshops that we do or they have to cancel another arts program to be able to bring us in. So what we want to do is self-fund it, to be able to offer these programs free of charge,” said Walker.
With the raised money, Walker says half will go to 10 schools, offering them free entrepreneurship and real world skills workshops, and the rest will go to building AMG staff. AMG volunteers have been committed to helping Walker carry out his mission over the past year, and he hopes to continue to work and build with them.
“Everything I do I make sure it’s cohesive and everything builds on each other, so the workshops and programs that we do are the foundation of everything. Everything is community-based and bringing people together and that pushes to our main goal, which is to be able to impact these kids,” said Walker.
AMG is a music management group founded by Walker in 2013. The group also works as a nonprofit organization servicing local communities and offering mentorship to students across New York City.
This past summer AMG made news with their weekly cypher sessions that offered local artists a chance to come out and showcase their talents.