More and more, the New York Fashion Week shows are introducing diversity in the designers, fashions and models. Vivi Zubedi, a fashion designer from Jakarta, Indonesia, realized her passion for fashion after her graduation from the Universitas Negeri Sumatra Utara (University of North Sumatera) where she obtained a degree in accounting. Her private tailor taught her how to sew and make clothes. Her premiere presentation at NYFW was outstanding.
For spring/summer, Zubedi’s collection was a huge success, receiving tremendous applause from the media and international fashion community. With a theme, Makkah, Madinah, Jannah, her designs were fresh, colorful and meaningful.
As a designer and entrepreneur, Zubedi’s mission is to support other entrepreneurs, especially women in South Kalimantan. Zubedi intends to promote original, traditional fabrics, created by women, to the international market. Utilizing difficult techniques and processes, these fabrics—Pagatan Tenum, Woven and Sasirangan—are often hard to create.
“These women should be highly praised as they conserve Kalimantan’s traditions,” commented Zubedi. Her dream is to improve the economy of these entrepreneurs by introducing Kalimantan’s traditional fabric on the international fashion stage. Through this NYFW presentation featuring her designs made in these fine fabrics, Zubedi hopes to raise awareness and increase the skilled artisans’ economy in Kalimantan so that they can live a decent life. These clothes were beautiful and well-constructed.
Zubedi’s first label in her own name was launched in 2011. Through the label, Zubedi showcases Abaya collections to promote Muslim womenswear in the fashion industry. With Zubedi’s brand, Abaya has become more renowned in Indonesia, London, South Africa, Germany, Dubai and Qatar.