Despite raindrops falling from the clouds, Brooklyn natives and guests joined the 2018 Essence Street Style party in Brooklyn. Light rain showers took place but folks still wanted to party and celebrate style and Black culture.
Essence Street Style was hosted by actress and comedienne Amanda Seales, who made the party more spectacular. The seven-hour event took place at the Duggal Greenhouse, with many people waiting in the rain before and during the festivities.
R&B superstar and chef, Kelis, and YouTube megastar, Kellie Brown, were honored. DJs Jasmine Solano and Olivia Dope were on the 1s and 2s. There were also live performances from R&B crooner Teyana Taylor and the Queen of Afrobeat, Yemi Alade. Fans tuned in with actors Trevor Jackson and Mack Wilds on a segment entitled, “What Men Really Want.”
Along with live performances and celebrity guests, there were several sponsors that supported Essence Street Style, including Macy’s. Macy’s hosted the Putting It All Together Style Challenge to create a curated mix of fashion trends.
During the Essence Street Style party, Macy’s promoted their latest project, My Stylist @ Macy’s. A stylist creates according to an individual’s pattern and/or personality. Macy’s follows the same concept with the free service, My Stylist. They’re inviting people to see what My Stylist is all about when they enter the store.
Kristyn Page, vice president of Diversity and Inclusion Strategies, expressed her level of appreciation for participating in this year’s Essence Street Style. She was so excited because it was the company’s first time joining Essence at this type of event. She said more than 200 women visited the booth to learn more about My Stylist program.
“So far, everyone has enjoyed the booth and the beauty boxes,” said Page. “People have also been talking about My Stylist, which is fantastic. We created these little cards so we can get people’s contact information, size and style preference. We have three to four adjectives that ladies can select from the sheet to get a better understanding of their own personal style. Then, they can say I’m looking for help in business or casual attire. The My Stylist will help them create a look that’s best for them or take your style to the next level.”
Macy’s also had a star photo booth, where individuals can select a star with wording that depicts their personality or image. The adjectives were taken from the My Stylist form. The person holds the star, and then takes a picture for Macy’s. Macy’s ultimate goal is to encourage folks to figure out who they are, connect with their style and find their niche.
“We want people to ask themselves, ‘Who are you?’” said Kizzie Tunson, Macy’s vice president store manager. “Let the customer figure out who they want to be, whether it’s before or after meeting with the stylist. The stylist is helping them figure who they are and asking them ‘What do [you] like to do?’ or ‘What do [you] like to wear?’ Things like that.”
Macy’s My Stylist enhanced the customer service experience because they’re taking the time to help women when they go shopping. Many women don’t have the time to go shopping because of their hectic schedules, or they just don’t have the patience. However, Macy’s created a program where women can look and feel good.
“The star that everyone is picking up is boss because we want to have our own personal style, stand out, be powerful and look confident,” said Page.
Estee Lauder also joined Macy’s to reveal to women that there are all shades for women by introducing their color wheel. Estee Lauder was color matching the ladies to make sure they can return home with a sample. Women were getting makeovers and making appointments, so they can learn how to put their best look forward.
Macy’s downtown location was listed as a sponsor once they received confirmation from their events team. The downtown location is being renovated at this time but will have a grand opening from Nov. 8 to Nov. 11. There is so much buzz about the store’s renovation, and people are thrilled because there’s a top-notch Macy’s store in Brooklyn.
The store will now have five floors instead of eight, and they’re only using 50 percent of the store. The Macy’s store will have new brands that weren’t originally added in the beginning.
“We wanted to come to Essence Street Style to connect with clients and customers and invite them back for our grand opening so they can see all of the changes that took place in the store,” said Tunson, “We put a lot of money into the store, in terms of design. There are a lot of new features in the store for customers.”
Ultimately, Macy’s would like to have a larger footprint when Essence hosts the Street Style party in 2019. They want to invite more staff and triple the amount of the materials for customers.
“We just want to encourage women to own their personal style and be able to be beautiful,” said Page. “I feel blessed to work for a company that understands the importance of beauty, fashion and self-confidence. I’ve seen the transformation in so many different ladies. People come in and they may not feel confident. Let’s face it, if you don’t feel good, you don’t have the confidence that you need. But, the fact that we’re able to provide this service to people and the community makes it all worth it.”
Page added, “I’m in Diversity and Inclusion, so we’re working with diverse groups to help them understand their personal brand and style. It’s unfortunate that people size you up within the first few seconds they met you. It’s not fair, but, that’s the reality of the situation. And so, who else can help you give that first great impression other than Macy’s.”