(281588)
Credit: Contributed

In Paris spring/summer 2020 menswear is going through a transformation. Menswear is flourishing, and models from Dior struck a pose on a pink sand catwalk. According to Jessica Michault, senior vice president of GPS Radar by Launchmetrics, “More men’s fashion houses are holding destination presentations.” In Paris, menswear is on the move!

Here’s the scoop: The not-to-be-missed fashion show calendar was filled this season in Paris. Louis Vuitton, Dior, Celine, Raf Simons and others stepped up on the schedule for the first time. Buzzy brands like Palomo Spain, Heron Preston, Fumito Ganryu and others were on the calender. Kenzo’s presented a special final show for their outgoing creative directors Humberto Leon and Carol Lim. Both have been with the company for eight years. Kenzo featured a special performance by Solange Knowles in front of 5,000 guests who watched a lineup of dancers all sporting archival pieces that were designed by the duo.

Rick Owens’ outside set, designed in collaboration with British sculptor Thomas Houseago, was fabulous. Olivier Rousteing’s Balmain menswear show was turned into a charitable music festival, taking place on the first day of summer which marked the Fete de la Musique in France. For the Balmain Festival show, there were 1,000 free tickets and it was sold out in 5 minutes. All proceeds went to the RED charity foundation to help raise funds to fight AIDS.

One of the best show spectacles was the Louis Vuitton event. The luxury company’s show was held at the Place Dauphine. Its menswear director staged a city street scene. There were park benches and street vendors with ice cream stands. They gave away logo key chains and other Parisian trinkets.