I recently filed my 2019 taxes and was quite disappointed in myself. The previous year I had pledged to tithe 10% of my salary to organizations doing good work in New York City and beyond. As I organized my files I realized I had fallen just short of my goal and did not donate as much as I had hoped. I wish I had known about the Givly app when I began planning my annual giving.

Part of my initial impetus to begin giving money to cultural, social justice, and educational institutions I care about stemmed from a strong sense of gratitude for my many blessings, but also not wanting to wait until I had Oprah-level money to begin giving. So, I was beyond excited when I learned about Tiffany Williams, a Black woman, expert fundraiser and Florida A&M alum who conceptualized and launched this app in 2018.

Givly is more than a tech company, it is a philanthropic digital platform. The goal of Givly is to inspire and harness the giving spirit among young donors, increase donor engagement, and bolster mission impact.

I recently spoke to Williams where she explained that Givly “gives witness to the world’s goodness and shows the impact one person’s desire to give can have on us all.” Williams has a background in elite level fundraising, a field that is not incredibly racially diverse. However, Williams knew the spirit of Black Americans is rooted in service and uplift, so why not create a space where young people, especially, could give to vetted organizations and set donation goals for themselves as well as have one space to begin their philanthropic endeavors. 
Officially available in the app store in early 2020, Givly is not just a giving platform but a donor engagement application that pushes to streamline the intersection of philanthropy and technology. Some unique app features include the ability for donors to set up an account profile that allows them to track a giving goal and see a breakdown in their giving all in one place. Givly’s demographic is the impact-driven growing demographic of philanthropic millennial donors (however those of us a little longer in the tooth are welcome to use the app as well), and nonprofit sectors. Recently, Williams launched an HBCU challenge where donors could give to their favorite historically Black college or university.

Williams began this endeavor because she wanted Givly to mirror the transacting practices and behavior patterns we see today, making philanthropy a part of everyday life. Making it easy for people to give is just one way Givly is able to use what we know about corporate giving and while intersecting technology and philanthropy.
Givly is an innovative new technology that will change the way nonprofits engage and donors invest in missions they care about. Learn more at www.givlyapp.com.

Christina Greer, Ph.D., is an associate professor at Fordham University, political editor at The Grio, the author of “Black Ethnics: Race, Immigration, and the Pursuit of the American Dream,” and the co-host of the podcast FAQ-NYC.