Census count in full swing amid COVID-19 pandemic

Cyril Josh Barker | 4/9/2020, midnight
April 1 was Census Day and amid the coronavirus (COVID-19) outbreak, the U.S. Census is still advocating for Americans to ...

April 1 was Census Day and amid the coronavirus (COVID-19) outbreak, the U.S. Census is still advocating for Americans to participate in the nationwide tally even while citizens are staying at home.

Notices have already been sent to households reminding them that they can go online to fill out the Census or do it by phone. The 2020 Census is the first census to offer the option to respond online. According to the U.S. Census Bureau, 36.2% of households across the nation have responded to the 2020 Census since invitations began arriving in mailboxes March 12-20.

“During this unprecedented time, New Yorkers can make sure their community is counted and supported for the next decade just by taking a few minutes to fill out the Census right now, either via phone or online,” said Julie Menin, director of NYC Census 2020. “Now more than ever, we must ensure that New York City receives its fair share of critical resources for children’s health insurance, hospitals, senior centers, and more.”

NYC Census 2020 and BRIC released a new ad calling on New Yorkers to fill out the 2020 Census. The ad features images of New York City in the midst of the COVID-19 pandemic and makes the case that New Yorkers must fill out the census to maintain crucial public services in the future, including hospitals, schools, and transportation. The ad will run on television and digital media platforms.

Officials say the Census is now more accessible than ever and can be completed without leaving home or coming into contact with any other person. Citizens can self-respond to the 2020 Census now by visiting my2020census.gov or by calling 1-844-330-2020. Self-responding now from home will avoid a knock on the door during the door-to-door enumeration period over the summer.

Fair Count and Comcast NBCUniversal announced a national partnership encouraging participation in the 2020 Census. Fair Count’s “Piece of the Pie” ad began airing via Comcast NBCUniversal’s public service announcement (PSA) time across the nation this week. It will be followed by another ad, called “Sisters for the Census,” which will run through the end of the Census response period on August 15th.

In the wake of the COVID-19 pandemic and the implementation of social distancing practices, the use of television and digital media to connect with communities to fill out the Census is crucial.

“As we embark on the first digital census, Comcast is proud to extend our platform and support the outreach efforts of Fair Count, an organization that shares our commitment to encouraging Census participation across hard-to-count communities, particularly communities of color,” said Dalila Wilson-Scott, senior vice president for community investment at Comcast Corporation and president of the Comcast NBCUniversal Foundation.