Snoop Dogg (153815)

In true Snoop Dogg form, holding a blunt in one hand and dancing to the thumping and soulful music blaring in the background, the iconic hip-hop superstar announced that he was “Back on Death Row.”

Snoop, whose real name is Calvin Broadus, revealed that he had purchased the equally iconic label, Death Row Records.
Later, Blackstone, Inc., a private equity firm, confirmed the deal.

Snoop Dogg released his first album with Death Row Records in 1993.

Less than 30 years later, he now owns the entire company.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg said in a statement.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”

Death Row’s former owner Marion “Suge” Knight had created a giant in the industry with Snoop, Dr. Dre, and later Tupac Shakur turning out hits for the label.

After Shakur’s death in 1996, Death Row declined amid controversy and infighting.

Hasbro Inc. purchased the label after Death Row went into bankruptcy in 2006, and Blackstone eventually bought out Hasbro.

“Back on Death Row,” Snoop Dogg said in a post celebrating his new ownership, noting that he’s scheduled to release the album, “B.O.D.R.” on Friday, February 11.

Join the Conversation


  1. @Death Roll Records What’s Up Big Homie Snoop First of all I would like you To Know I respect you as man You don’t know me Bet I’m One of Your Biggest Fans And you Inspired Me To Start Recording at the age 12 I’m 32 Now So 20 years I been doing Music and I Also Make Like Fire Music From The Heart Like I Got Alot of Bars Fr with Punch Lines. people Feel My Music in there Stumic. And Everybody That Heard me Loves My Music Even People Idk I Use To Perform in front of The Whole Prison I even Had the Whole Prison singing and Rapping my music I write 4 or 5 songs a Day and I Am focused On A Record Deal Very Dedicated and self Motived Congratulations on Owning Death Roll I Am writing You Mainly Because I Want to Know What Do I got to Do To Join The Lable Death Roll Records. I am whiling To Work Like a Slave With This Music Game and I Promise You I got what It Takes Like Soon as you hear my Work You Are Going To Want me on the Lable as soon as possible I Am Confident In My Art Reply Back and Send me A site I Can Send my Music To You And You Be The Judge Big Dawg And Make The Decision It’s your Call Big Dogg My Artist Name And (You Tube Name Is WillKill7 Check me out. I would Love To Help Be A Major Part of Death Roll Records. I Have Powerful Messages to Be Delivered From the l Power Of Rap to Be out there and I will Be a Major important Voice If You Give me The Ticket And Let me in The game Couch Get At Me 1

  2. Congratulations Big Homie.. been a fan all my life..I was a little boy screaming “ sippin on gin and juice,, laid bakk,, with my mind on my money and my money in my mind,,and thanks most of all for being a great inspiration,, I believe that no matter deep the mud,, I can grow up out of it
    East up

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