The Apollo announced Tuesday the appointment of Michelle Ebanks as the venue’s next President and CEO.
Ebanks has extensive leadership experience in media, entertainment, and live events. She previously served as CEO of Essence Communications, overseeing the nation’s leading media and communications company dedicated to African American women, including Essence magazine, the preeminent lifestyle magazine for African American women; Essence.com, the award-winning, daily online destination for African American women; and the internationally renowned Essence Festival of Culture, one of the largest annual live music events in the world.
Ebanks joins The Apollo at a pivotal time for the organization. In addition to its new Victoria Theaters that will open later this year, The Apollo will shortly commence the first full-scale renovation of its landmarked Historic Theater and complete its $80M Apollo Rising 2.0 capital campaign. Ebanks succeeds Jonelle Procope, who over the last two decades transformed The Apollo into an internationally recognized cultural and civic nonprofit institution.
“Michelle brings to The Apollo a deep understanding in creating exciting cultural experiences for a diverse range of communities, including overseeing some of the most popular live events in the nation. At a time when performing arts organizations are looking at how best to provide opportunities for audiences who are both hungry for in-person experiences and ways to participate with programming digitally, Michelle’s depth of knowledge will lead The Apollo to its next level of engagement with artists, audiences, and partners throughout New York, nationally and internationally,” said Apollo Board Chair Charles E. Phillips. “Michelle joins The Apollo at a time of strength, forged by Jonelle and her team over the last two decades into one of the nation’s greatest cultural institutions.”
“I’m thrilled to be joining the iconic Apollo at such an important time in its trajectory. The Apollo continues to have such a profound impact on Black culture—and American culture—locally, nationally and internationally,” said Ebanks. “It is such an exciting time as it expands its physical footprint, doubles down on supporting artists at every stage in their careers, collaborates with partners across Harlem and the world, and offers a platform for the voices of African American artists across the diaspora.”
“For nearly nine decades, The Apollo has been a welcoming home for artists of color, a tireless advocate for Black culture and creativity, and a galvanizing force for the performing arts in New York and across the U.S. It has been an honor to lead this organization through two decades of outstanding performances, transformative educational programs, and civic advocacy,” said Procope. “I am excited to see the innovative and forward-thinking ideas that Michelle will bring to The Apollo, and I am confident it will thrive under her leadership.”
Ebanks was President of Essence Communications Inc., where she was responsible for advancing Time Inc.’s businesses within the nation’s fastest growing population segments: African Americans and Hispanics. As President of Essence Communications Inc., Ebanks led the number one media and communications company dedicated to African American women. Comprised of media and entertainment properties with total brand reach of 12 million including Essence magazine; ESSENCE.com; and the internationally renowned Essence Festival of Culture, one of the largest annual live events in the world attracting more than 540,000 attendees to New Orleans, Louisiana. Ebanks began her career at Time Inc. as the general manager and financial director for Money magazine. Subsequently, she was a vice president in Time Inc.’s corporate division, where she led the acquisition of ESSENCE. Prior to joining Time Inc., she served as corporate business manager for Condé Nast’s 13 titles.