With summer almost upon us, we know that the live entertainment is about to ramp up. Couple that with celebrations being planned for the landmark anniversary of what could be the most exciting musical movement of the past century and it’s only up from here.
Some of the projected lineups for some of the projected shows, while star-studded, still feel incomplete. In my estimation, it’s because promoters are looking at acts that popped from the late ’80s (earliest). Some fans, however, want more because their memories run deep. They had the JVC Box. They rocked the Lee, Sergio Valente, Talelord, Clyde’s, 69ers, Mock Necks, British, Cortefiel, and AJ Lesters. They frequented the T Connection, 371, or Norman Thomas Boat ride. Their taste buds need a little more.
That crowd will finally get some light, with a lineup that at one time sold out the Harlem World. We’re talking about the Treacherous Three, Cold Crush Brothers, Fearless Four, Crash Crew, Mel, and Scorpio. Those names are featured acts on the 50th Anniversary of Hip-Hop Mixtape Live concert on June 17 at Jim Whelan Boardwalk Hall in Atlantic City. Curated by DJ Jazzy Jeff, Doug E. Fresh, and Charlie Mack, the show will feature 50 MCs from the ’70s, ’80s, and ’90s, which also includes the Sugar Hill Gang, Roxanne Shanté, Yo-Yo, DJ KOOL, J.J. Fad, Schooly D, and Monie Love, among others. Showtime is set to start for 7:00 p.m. and tickets range from $55 to $175.
Just in…looks like this show will be trumped just by sheer magnitude. It just came down that on August 11, 50 years later to the day, Yankee Stadium will play host to “Hip-Hop 50 Live at Yankee Stadium.”
So far, the headliners will be the possible last reunion of Run DMC in what’s being dubbed the “Bottom of the Ninth…The Walk-Off” performance. Lil Wayne, Snoop Dogg, and Ice Cube are also on deck and the ladies will shine as “Queens of Hip-Hop” spotlight the collective of Eve, Lil Kim, Remy Ma, and Trina. A “Pillars of Hip-Hop” set will feature Kool Herc & Cindy Campbell, Grandmaster Caz, Kurtis Blow, Melle Mel, Roxanne Shante, Scorpio, and the Sugar Hill Gang. A “Legendary DJ” set will have Clark Kent, Marley Marl, Mannie Fresh, and Battlecat.
Tickets will become available beginning with pre-sales on Thursday, June 8, at 10 a.m. EST until 10 p.m. EST. The general sale starts Friday, June 9, at 10 a.m. EST. Tickets will start as low as $50. Early-bird access to tickets will be granted to the Renaissance Youth Center, New Settlement, SCAN-Harbor, Madison Square Boys & Girls Club, Kips Bay Boys & Girls Club, North East Bronx YMCA, Castle Hill YMCA, New York Urban League, Hispanic Federation, Bronx Chamber of Commerce, Bronx Community Foundation, and CORO New York Leadership Center.
“Hip-Hop 50 Live at Yankee Stadium” is co-produced by Mass Appeal, Live Nation, and the New York Yankees. Additional acts will be announced in the coming weeks and will be T.I., Fat Joe, Common, A$AP Ferg, EPMD, Ghostface Killah, Lupe Fiasco, and Slick Rick.
“I am honored to hit the stage in the Bronx, the birthplace of hip-hop, and celebrate all of my heroes,” said Run DMC. “August 11 is hip-hop’s 50th birthday! So…‘Up in the Bronx’ where it all started, we will be celebrating this historic moment in history. I am honored to pay tribute to the culture that allowed this little shy kid from Queens to grow up and become the Mighty King of Rock! Thank you, hip-hop!”
“Hip-Hop 50 Live at Yankee Stadium” is the latest event in Mass Appeal’s Hip-Hop 50 initiative—a massive cross-platform initiative that celebrates hip-hop’s 50th anniversary in the most authentic and globally impactful way possible by acknowledging and recognizing hip-hop as not only a genre, but a movement that has had an impact on the worldwide community.
More on that in a few. Right now, over and out. Holla next week. ’Til then, enjoy the nightlife.