As HBCU GO, a free-streaming digital platform from Allen Media Group, increases its coverage of sports at the nation’s Historically Black Colleges and Universities, this football season brings the “2024 HBCU GO Sports Pre-Game Live Kick-Off Show,” which will lead into big homecoming games. On October 12, it will precede the Bethune Cookman vs Alabama A&M game, which marks homecoming for Alabama A&M.
Among the hosts for the kick-off show is emerging broadcaster Jasmine McKoy, a graduate of NC State University, who is making her mark as a host, reporter and journalist. She loved the electric atmosphere at last month’s Southern Heritage Classic.
“I flew in on Friday morning (for a Saturday game), and people were already tailgating,” said McKoy. “It was rainy during our show, but the fans really do come out for the Southern Heritage Classic. It was a wonderful time. Our production set was beautiful. For our first show it was great.”
Now in her second season with HBCU GO, McKoy has been pursuing broadcasting since her freshman year of college, building an impressive resume both on camera and as a writer. She was not a college student-athlete, but having played basketball in high school she wanted to stay connected to sports. This turned into being a host, reporter and video editor for Wolfpack Sports Television and working as a digital reporter for Pack Pride. Among her goals was to provide coverage for sports that didn’t typically get as much coverage as football and men’s basketball.
Her desire and ability to be creative helped launch her career.
Her first job after college was a weekend sports anchor for WCBD News 2, an NBC affiliate in South Carolina. “I went from that to the NBA 2K League (esports) as a sideline reporter,” said McKoy. “I realized that with hosting I’m more myself. When I’m a reporter and I’m sideline, it’s serious. When I’m hosting, my personality really comes out. I love this role that I’ve embraced. The guys I’m working alongside, Tre Boston and Tolly Carr, are fantastic.”
McKoy said she asks her co-hosts questions that the viewers at home would want to ask. Part of the HBCU GO mission is to present the culture and traditions of HBCU institutions along with the fierce competitive sports. “We’re not only entertaining, but we’re trying to inform,” said McKoy. Upcoming shows are on October 19, October 26 and November 9.