Last month, the WNBA, the Women’s National Basketball Players Association (WNBPA) and 2K, a label of Take-Two Software, Inc., announced an agreement in principle for a multiyear partnership extension that will continue and expand the presence of WNBA player depictions in the gaming space. In other words, WNBA fans can create their own live action.
“2K is where millions of young fans deepen their interest and fall further in love with the game of basketball,” said WNBA commissioner Cathy Engelbert. “Our presence in NBA2K ensures that our league and athletes are visible, celebrated and inspiring the next generation of WNBA fans around the world.” The WNBA mode in NBA 2K25 has seen a 43% increase in users and a 388% increase in games played. There are enhanced gameplay features, storytelling and customization.
Variety gamer Alaina “DjLayyy” Haney, who played a season in the NBA2K league, said it’s great that 2K extended the contract and introduced new elements. “They put A’ja Wilson’s sneakers in there. I think you have to get to Level 35 to be able to get her sneakers, and you can equip them to your MyPlayer,” said Haney. “That’s cool that they put her sneakers in the game.”
Having women characters is progress, noted Haney. “More people are definitely watching WNBA games,” she said, having recently attended two sellout games. “It’s great that the women are getting noticed and finally getting the recognition that they deserve also in the video gaming scene as well. I’ve seen a couple of dudes in the game wearing the A’ja Wilson sneakers. You can’t buy the sneakers out of the game. You have to reach Level 35 in order to get them.”
Customization provides some unique options. Haney said gamers can select their favorite players. “A lot of people love Skylar Diggins,” she said. “We can use the WNBA player’s free throws in the game, their jump shots, and we can equip those to our MyPlayer. I use Sabrina Ionescu on my MyPlayer’s free throws. It’s an easy, simple, smooth shot … It’s whoever they want.”
Terri Carmichael Jackson, executive director of the WNBPA, called this a defining moment for women’s basketball. “Our players continue to raise the bar, and this renewed partnership with 2K ensures their impact is felt not just on the court, but across the culture, gaming and the global growth of the sport,” said Jackson.