Modern media continues its growth as more podcasts and streaming programs resonate with the current generation. Old-school radio listeners can still tune into “The Breakfast Club,” for example, on Power 105.1 in the NYC area. However, more than a radio is needed to tune into their senior news producer Loren LoRosa’s podcast, “The Latest with Loren LoRosa.”
LoRosa has made her mark on the radio show for the last two years with her keen insight and authentic delivery of reporting. A significant contributor to modern media and journalism as an entertainment news correspondent and producer, she was recently included on the EBONY Power 100 Media Mavens list, which represents the work of journalists across many platforms. LoRosa stays well prepared for and during her “Breakfast Club” segments and interviews. This same energy is transferred from Power 105.1’s well-known morning show to her podcast, “The Latest with Loren LoRosa.” Her show focuses on entertainment, culture, and empowerment.
The Delaware State University alum spoke to the AmNews about the stigma that journalists must appear “perfect” with their words and delivery. She emphasized how striving to be factual and correct, not perfect, is more efficient. “There’s a lot of things that you have to balance when you’re preparing stories and being efficient — the first thing I think of is being fast,” said LoRosa. “Everything that we do timely, everything is not going to be perfect.”
She spoke on how counterproductive it is to spend more time worrying about name mispronunciations over accurately and completely telling the story. “You drive yourself crazy trying to be one hundred percent on every single thing,” said LoRosa. She described the space she works in now on “The Breakfast Club” (TBC) as “night and day” compared to a TMZ newsroom. LoRosa said she can add elements of a story on TBC and her own podcast that she wouldn’t be able to in a traditional news space. She also credits herself for being “fly but factual.”
“As long as you get your core facts correct, with everything else being important, [including] being factual, being able to be myself, not being perfect — all of that is important,” said LoRosa. She believes people gravitate towards her because of her relatability. “I do it and I look like this,” she said. “I talk normal, but I am also very educated, very intellectual.”
Intellectualism and credibility in the media field, once held to a higher standard years ago, has dipped in recent years. Certain media companies don’t hold their credibility standards as high as others. LoRosa is always accurate with her sources while reporting stories. She also shared what her evolution from TMZ to The Breakfast Club has been like and what that has been the best part during this chapter of her journey.
“I think the best part has been the world getting to know me and also, too, getting my own show,” said LoRosa. She stated that during her first day at The Breakfast Club in July 2023, she wanted her own show. “The Latest with Loren LoRosa” evolved from a TBC segment to her own podcast. She hosts and produces it while running her own businesses and platform, along with also inspiring Brown girls on their grind (all the puns intended because of her brand’s name, “Brown Girl Grinding.”)
She expressed her brand as “everything, everywhere, all the time” when it comes to stories about Brown women making business moves. “It [covers] what’s happening in the world, what’s happening in pop culture, where’s the motivation, where can I pray [or even] have a good time.”
LoRosa was the keynote speaker at her school Delaware State University last month. During the speech she shared: “I learned right here, at Delaware State University, conflict resolution and perception and branding.” She pointed out to the students that showing up every day is preparing them for life after university. “When you know what you want, it doesn’t matter what happens.”
For more information, visit https://linktr.ee/lorenlorosa.