Permission Inc. introduced Permission, a luxury skincare collection for men, last week. Based in Dallas, Texas, the company aims to provide products and regimens that will enable men to look and feel their best regardless of age.

President and co-founder Jonathan Reese and Kasandra Parsons are the principals of the company. Reese comes to the company with expertise in personal grooming and beauty industry experience. Parsons brings a history of work in sales and marketing within technology and health sectors. Both have worked for various large organizations and both have established and operated their own businesses.

“Creating Permission Inc. was a logical career step for Kasandra and myself,” said Reese. “We each bring unique and contemporary strengths to the organization. And we share both a commitment to personal care that enhances one’s own quality of life, as well as experience in personal care industries. We are sure Permission’s products will prove to be one of the leading skincare lines available.”

According to Parsons, “A personal care product line is a multimillion dollar industry. Permission’s objective is to take available research and develop products that live up to our claims. We’re excited about our launch and feel confident that consumers will embrace the difference that Permission products can provide.”

Their first offering, Permission Skincare for Men, will be generally available at